The Importance of Data and Integration in B2B Martech
7 MIN read

The Importance of Data and Integration in B2B Martech

I recently attended the launch of the “Martech for 2026” report and one statistic stood out: When asked about the biggest challenge...

Charlie Oakham

5/12/2025

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Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need
7 MIN read

Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need

Every B2B marketer knows the problem: your customer data lives everywhere. In your CRM, in your marketing automation platform (MAP), in analytics...

Shane O'Meara

3/11/2025

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