Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at Adobe Summit 2025, mark a decisive shift towards AI-powered, data-led, and buyer-centric engagement. This isn’t just a...
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Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.
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What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas for the annual event. As I sit at the airport, still surrounded by gambling machines, I’m pondering...
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Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on to find out what this means for you! What is AJO B2B edition? Adobe Journey Optimizer (AJO)...
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What Marketo challenges are users tackling in 2024? We sent out a survey to the community, and share the answers in this blog.
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Gain valuable insights and stay ahead in the Marketo Engage world by exploring the top themes and resources of 2023.
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Andrea Arevalo shares her insights from MOpsApalooza 2023 - read to find out what we're most excited about!
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Marketo, best-in-class marketing automation software, offers endless possibilities for marketers looking to improve their marketing practices and increase leads – but that doesn’t mean it’s all plain sailing. As Marketo experts, we know the system inside out. Here are...
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