- Services
-
-
-
-
MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
-
-
-
Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
-
-
-
- Adobe
-
-
-
Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
-
-
-
Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
-
-
-
- Insights
-
-
-
Latest Insights
-
-
Time to rethink your B2B marketing strategy
AI isn’t a gimmick. It’s your unfair advantage, if applied the right way. At JTF, we combine that classic proven real-world B2B marketing strategy with agentic and generative AI to drive measurable results. From data to orchestration to revenue, we don’t do disconnected tactics, we build smart, scalable revenue acceleration.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
AI-ENABLED STRATEGIC TRANSFORMATION
Marketing strategy has changed
AI has already transformed how B2B organisations plan, execute, and optimise their marketing. When paired with a smart strategy, it moves beyond automation, fueling relevance, personalization, and speed at scale.
We help by:
- Utilizing agentic AI to reduce operational overhead and accelerate execution
- Enable the use of generative AI for content creation, testing, and personalization at scale
- Activating strategic frameworks that tie marketing directly to revenue impact
- Scalable execution across personas, buying groups, and channels
Data-driven decisioning with real-time feedback loops
GROWTH, NOT GUESSWORK
A strategy partner that delivers
JTF brings deep experience across Adobe’s B2B stack, strategic marketing, and applied AI. Our Revenue Acceleration Loop methodology ensures every piece is connected and revenue-focused.
Why trust us?:
- We’ve helped B2B organizations embed AI into their GTM motions
- We maintain a ISO27001:2022 certified, with a focus on trust, security, and compliance
- Recognised Adobe partners with award-winning consultants and global reach
- Exclusive insight from Adobe Champions and Advisory Boards
- AI solutions designed to scale with your team – not replace them
SMARTER EXECUTION
Your strategy needs ai-enhanced execution
Strategic design backed by real data
We build AI-enhanced strategies grounded in your business goals, market dynamics, and data realities.
AI-Augmented journey orchestration
We use agentic AI to personalize buying group journeys in real time, based on behaviour, stage, and role.
Measurable revenue intelligence
We connect strategy to outcomes through closed-loop attribution and revenue impact modelling.
YOUR MARKETING STRATEGY ENABLED
How JTF enables your growth strategy
- Strategic workshops to assess and plan transformation
- Development of AI-enabled campaign frameworks for personalization at scale
- Setup and optimization of journey orchestration using Adobe tools (e.g. Marketo Engage, RT-CDP, AJO B2B Edition)
- Attribution modelling and performance measurement
- Training and enablement for internal teams on AI use cases and best practices
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
CONSIDERING AN AI-ENABLED STRATEGY?
Frequently asked questions
We don’t just bolt on AI, we integrate it into your existing strategy and tech stack to ensure it drives revenue and reduces friction.
Absolutely. We offer strategic AI readiness workshops and can guide you from pilot through to full adoption.
We can work with whatever technology is approved by your business, as well as with Adobe’s integrated generative AI capabilities in the Marketo Engage, AJO B2B Edition etc.
No. We design AI to support and enhance your team’s capabilities, freeing them from manual tasks so they can focus on adding value through strategy, creativity, analysis and in-person experiences.
We utilize our Revenue Acceleration Loop, which enables us to measure efficiencies, revenue impact and importantly time to market.