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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Insights
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Latest Insights
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Unify your data, understand your buyer and outperform your targets
Adobe Real-Time CDP B2B Edition isn’t just a data warehouse, it’s your competitive edge. Built for marketers who need accurate, account-based insights and real-time activation, RTCDP B2B helps you turn anonymous clicks into closed deals. At JTF, we make sure it’s implemented to deliver measurable growth, not dashboards collecting dust.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
CONNECT PEOPLE & ACCOUNTS
What is Adobe Real-Time CDP B2B Edition?
RTCDP B2B creates a single source of truth for people and accounts by unifying first-party data across systems in real time. It enables precise segmentation, predictive scoring, and activation across Adobe and non-Adobe tools.
Core capabilities:
- Real-time people and account profiles built from unified first-party data
- Native integrations with Marketo Engage, Adobe Analytics, and third-party tools
- Built-in patented data governance to meet compliance and consent needs
- Full-funnel marketing and audience activation
- Advanced segmentation using Customer AI for predictive scoring
- First-party data collaboration and enrichment-without cookies
OUTCOMES NEED MORE THAN TECH
A strategy partner that delivers
With JTF, you’re not just turning on a CDP, you’re activating a data-driven go-to-market engine.
- Deep B2B specialism with certified Adobe consultants
- 100% focused on the Adobe stack – including Marketo, AJO B2B Edition, and Target
- Creators of the Revenue Acceleration Loop, JTF’s proven methodology that connects Data Excellence, Journey Orchestration, and Revenue Intelligence
- ISO27001:2022 and EcoVadis certified – your data’s safe with us
- Global reach, local expertise: supporting in 8+ languages across 10+ countries
JTF ENABLES YOUR B2B PROFILES
Get the most out of RTCDP B2B
Unified profiles
Build real-time B2B profiles using both known & pseudonymous data from CRM, web, events, & email.
Account-level segmentation
Segment audiences by people, accounts, & opportunities – perfect for ABM & buying group orchestration.
Predictive lead & account scoring
Use Customer AI to identify who’s most likely to convert-and prioritize them in sales and nurture.
Lead-to-Account matching
Connect anonymous leads to the right accounts and keep your CRM clean and enriched.
First-Party data collaboration
Collaborate with strategic partners to enrich and expand your audience reach-cookie-free.
Patented data governance
Enforce data usage policies with out-of-the-box templates, usage alerts, and full lineage tracking.
TURN DATA INTO REVENUE
Our services for Adobe Real-Time CDP B2B Edition
We’ll help you unlock the full revenue potential of your customer data:
- CDP readiness & strategy workshops
- Data architecture & schema design (XDM)
- Lead, account & opportunity model alignment
- Identity resolution & governance configuration
- Predictive scoring & customer AI activation
- Segmentation frameworks for ABM & demand gen
- Native Adobe integrations: Marketo, AJO, Analytics, Target
- Cross-channel audience activation setup
- Enablement & runbook documentation for internal teams
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
LOOKING TO UNLOCK YOUR DATA?
Frequently asked questions
RTCDP B2B is purpose-built for B2B use cases, supporting people and account profiles, opportunity data, and buying groups. It supports complex ABM and lead-to-account matching workflows.
No, but it works best when paired with Marketo Engage, AJO, or Adobe Analytics to activate insights. JTF helps you build a roadmap for this integration.
Nearly anything, CRM, marketing automation, web behaviour, offline events, and more. With JTF, we configure or create connectors for Adobe and non-Adobe platforms.
Adobe’s patented data governance framework enables full consent management, usage labeling, and automated policy alerts. We make sure it’s set up for your needs.
A strategic rollout takes 8–12 weeks, depending on data readiness and integrations. JTF helps fast-track delivery with a modular, value-focused approach.