Get the most out of your data

STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION

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Allianz - JTF
FIL JTF
Sumo Logic JTF
Hootsuite JTF

PUT YOUR DATA TO WORK

The foundation of scalable B2B growth

B2B data & analytics is more than dashboards. It’s about building a trusted, unified foundation that powers personalization, journey orchestration, and revenue measurement-across the entire buying cycle.

We help by:

  • Creating unified customer profiles across CRM, Marketo, and RT-CDP
  • Launch dashboards and create predictive insights
  • Ensure you’ve closed the loop on marketing attribution and ROI modelling
  • Protect your business with compliance-ready data architecture for AI and personalization
JTF Revenue Acceleration Loop

REMOVING THE GUESSWORK FROM DATA

A partner that understands B2B complexity

JTF has helped dozens of B2B organizations turn fragmented data into revenue insight. Our Revenue Acceleration Loop methodology connects your siloed data to your customer journeys and delivers business impact, removing the guesswork from decision-making.

Why trust us?:

  • We are certified experts in Adobe’s RT-CDP, CRM integrations, and advanced segmentation
  • With our ISO27001:2022 we are certified for data integrity and security
  • Our impact is proven with results like: 20% reduction in licence costs and elimination of duplicates
  • Resolving multi-source identity conflicts in B2B ecosystems is what we do for fun
  • We also futureproof your data strategy designed to power AI, not block it

EXPERTS IN DATA MANAGEMENT

We unify people and accounts across your CRM, MAP, and CDP for reliable segmentation and targeting.

We design multi-touch attribution models that prove what’s working-so you can double down on it.

We build real-time dashboards with insights your marketing, sales, and board can act on.

MAKING YOUR DATA ACTIONABLE

  • Data audits and identity resolution frameworks
  • CDP implementation and integration (Adobe RT-CDP, CRM, MAP)
  • Custom attribution models tailored to long B2B sales cycles
  • Insight and performance dashboards using Adobe and third-party tools
  • Compliance and governance frameworks to support personalization and AI readiness
Arjen Segers, Chief Strategy Officer
James Fletcher
Charlie Oakham

CONSIDERING transforming your data?

Frequently asked questions

What makes B2B data more complex than B2C?

B2B data involves longer buying cycles, multiple personas per account, and fragmented sources. JTF specialises in stitching these together to drive unified insight.

Do I need Adobe RT-CDP to benefit from your services?

Not necessarily. While we’re experts in RT-CDP, we can work with your current tech stack to improve identity resolution, segmentation, and analytics. We’ve also got data hygiene services specifically for Marketo Engage.

Can you help us prove marketing ROI to the board?

Yes. We implement closed-loop attribution and dashboard frameworks that clearly show marketing’s impact on revenue and pipeline.

How long does it take to get value from a data project?

Our initial data audit and recommendations can deliver value in weeks. Full implementation depends on scope, but we prioritise quick wins.

How do you ensure data compliance?

JTF is ISO27001:2022 certified and follows best-practice governance to ensure your data strategy is secure, compliant, and scalable.