Read our marketing technology insights
JTF appoints Arjen Segers as Chief Strategy Officer to lead B2B innovation across the Adobe ecosystem
We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we...
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Why Marketing Qualified Buying Groups are the future of B2B Marketing
TL;DR: If your B2B marketing team is still focused on individual MQLs, it’s time to rethink. Marketing Qualified Buying Groups (MQBGs) offer...
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Build High-Impact Email Campaigns with the New Marketo Engage Email Designer
Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at...
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Mastering the essentials of AI in B2B Marketing: People, Processes, Procurement
AI promises transformational benefits for B2B marketing, yet many teams struggle with adoption. Successfully integrating AI into your operations doesn’t just depend...
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Get better lead quality using OpenAI from within Marketo Engage – no middleware required!
Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...
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Is It Time to Kill the MQL? Or Is It Time to Redefine It?
The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...
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How AI is reshaping B2B Marketing – and where to start
AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...
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Adobe Summit 2025: The next generation of B2B marketing is here
Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...
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JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist
London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...
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Increase your email open rates by 3% with Personalized Send Times
Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...
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The hidden cost of duplicates in marketo engage
Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges?...
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We Are JTF
Exciting transformations are underway at JTF! We’ve evolved our approach to better support B2B marketers in navigating the ever-changing world of marketing...
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