Read our marketing technology insights

digital marketing trends 2023
7 MIN read

Top five digital marketing trends you shouldn’t ignore in 2023

As we storm into 2023, marketers face a multitude of new challenges, including a global economic slowdown (and possible recession), changing buyer...

Adam Kemlo

16/1/2023

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Marketo landing pages
6 MIN read

5 best practice tips for effective Marketo landing pages

Using Marketo landing pages instead of standard web pages is a great way to create campaign-specific content and aid conversion. No matter...

James T Fletcher

12/12/2022

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Marketo Engage Email
6 MIN read

10 email best practices for Marketo Engage

There is one common goal for email marketing: to send great campaigns that generate great results. Follow these email marketing best practices...

Alba Clerigues

8/11/2022

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Marketo training teams
5 MIN read

How to train your team on Marketo Engage

For any marketing team to be successful, ongoing training and development is critical. With marketing techniques and automation tools changing all the...

Adam Kemlo

8/11/2022

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Marketo Management
2 MIN read

4 key aspects of lead management in Marketo

Are your lead conversion rates in free fall?Not sure why you’re losing leads at different stages of their journey?The answer likely lies...

Adam Kemlo

25/10/2022

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Marketo Sales Insight
3 MIN read

Boost Sales With Marketo Engage

Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very...

James T Fletcher

11/10/2022

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Marketo Revenue Modeller
2 MIN read

What is Marketo Revenue Lifecycle Modeller?

Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions...

Henry Franco

22/8/2022

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Marketo deduplication
3 MIN read

Marketo deduplication: automated and always-on

Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. However, removing...

James T Fletcher

18/8/2022

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Marketo lead quality
4 MIN read

What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...

Adam Kemlo

8/8/2022

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Marketing technology stack
2 MIN read

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to...

Alba Clerigues

20/7/2022

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Marketo lead scoring
2 MIN read

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

Christian Martinez

23/6/2022

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Marketo data hygiene
4 MIN read

Kickstart your Marketo clean-up: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider...

Adam Kemlo

27/5/2022

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