Are you looking to boost your email marketing performance? Email marketing can often be one of a businesses’ most successful campaign…
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Have you ever experienced a backlog with your triggered campaigns in Marketo? Well, you’re not alone! With Marketo’s default priority assignment rules,…
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Marketo announced some big news during their Q3 platform…
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In the competitiveness of today’s business markets, everyone is looking to get the upper hand. Marketing strategies are no exception. Companies are…
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You may already know how marketing automation can benefit you as a marketing professional. A marketing automation programme (MAP) collates data,…
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It's official, Summer has ended. That means getting back at it at full force. Perhaps after those nice Summer holidays you're…
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Adobe's $4.75bn purchase of Marketo is not only great for the future of the product, but are they…
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"The main reason banks are downsizing is to save costs in an era of lower profitability. Moves planned include cutting headcount due to rolling out digital automation, relocating…
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Research has shown that the use of marketing attribution has been on the up and up since 2016. According to a…
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Everyone hates filling forms, especially web forms – if it’s on…
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Wondering what’s new in the Spring ’18 release from Marketo? Have…
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"Things are changing very quickly. Like the movement to connected devices from the conventional newspaper and television big brands of consumer products are now…
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