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Marketing automation
4 MIN read

Just automate it: Taking the work out of your marketing activities in 2022

Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...

Adam Kemlo

14/1/2022

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3 MIN read

5 ways to improve your Marketo Salesforce integration

Marketo and Salesforce CRM are a common pair.  Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing...

Henry Franco

7/12/2021

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2 MIN read

Marketo email templates: the ultimate timesaver

Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must...

Adam Kemlo

12/11/2021

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3 MIN read

3 A/B tests to boost your performance in Marketo Engage

Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a...

James T Fletcher

9/11/2021

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2 MIN read

5 actionable tips to boost Marketo email deliverability

Email deliverability. The stat in the email performance report that is always there but rarely understood or focused on.  Unless you’re an...

Maddie Vararu

9/11/2021

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3 MIN read

5 Tips & tricks from Marketo experts that you haven’t thought of

Marketo, best-in-class marketing automation software, offers endless possibilities for marketers looking to improve their marketing practices and increase leads – but that...

Christian Martinez

9/11/2021

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2 MIN read

Using heatmaps to boost Marketo email template performance

Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked, so we wanted to...

James T Fletcher

27/10/2021

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4 MIN read

Marketo Reporting: 4 fundamentals for ROI

Reporting may just be the toughest nut to crack in Marketo. Add this to it being one of the most unanticipated jobs...

James T Fletcher

14/10/2021

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2 MIN read

Mastering Marketo channels & tags

Is it the missing piece from your Marketo reporting puzzle? p.s. they’re critical for ROI 📈 Channels & tags are the foundation...

Adam Kemlo

13/10/2021

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2 MIN read

Reduce your licence fee this autumn

It’s that time of year again. Renewal season.  When it comes to renewing marketing platforms, licence fees, renewal uplifts and database growth...

Alba Clerigues

4/10/2021

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5 MIN read

5 reasons you should be using consultants for Marketo support

We love Marketo Engage, in fact, we love all parts of the Marketo platform - we chose to specialise in them after...

Henry Franco

30/9/2021

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2 MIN read

How real-world experience from JTF Marketing led to a fully trained Renishaw team using Marketo at it’s full potential.

Discover how by taking control of the Marketo training process for 38 of Renishaw’s Marketo users worldwide we saved its central marketing...

Maddie Vararu

30/9/2021

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