Read our marketing technology insights

Marketo Engage Email
7 MIN read

10 email best practices for Marketo Engage

There is one common goal for email marketing.Send great email marketing campaigns that get great results. Follow these email marketing best practices...

Alba Clerigues

2/9/2022

Read More
Marketo Revenue Modeller
2 MIN read

What is Marketo Revenue Lifecycle Modeller?

Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions...

Henry Franco

22/8/2022

Read More
Marketo deduplication
3 MIN read

Marketo deduplication: automated and always-on

Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. However, removing...

James T Fletcher

18/8/2022

Read More
Marketo lead quality
4 MIN read

What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...

Adam Kemlo

8/8/2022

Read More
Marketing technology stack
2 MIN read

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to...

Alba Clerigues

20/7/2022

Read More
Marketo lead scoring
2 MIN read

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

Christian Martinez

23/6/2022

Read More
Marketo data hygiene
4 MIN read

Kickstart your Marketo clean-up: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider...

Adam Kemlo

27/5/2022

Read More
Marketing data security
1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022

Read More
B2B marketing agency
2 MIN read

Marketing automation support worth mentioning

From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...

Adam Kemlo

29/4/2022

Read More
Marketo Custom Objects
2 MIN read

How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...

Adam Kemlo

24/3/2022

Read More
Marketing automation
3 MIN read

Where is your company on the Marketo maturity curve?

Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...

James T Fletcher

25/2/2022

Read More
Marketo Engage program
6 MIN read

5 common misconceptions about Marketo Engage engagement programs

Marketo Engage engagement programs can be overwhelming. We've tackled 5 of the most common misconceptions to fight off the fear!

Christian Martinez

2/2/2022

Read More
1 2 3 12