Read our marketing technology insights

7 MIN read

Email marketing

10 email best practices for Marketo Engage

There is one common goal for email marketing.Send great email marketing campaigns that get great results. Follow these email marketing best practices...

Alba Clerigues

2/9/2022

2 MIN read

Marketo

What is Marketo Revenue Lifecycle Modeller?

Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions...

Henry Franco

22/8/2022

3 MIN read

Marketing Automation

Marketo deduplication: automated and always-on

Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. However, removing...

James T Fletcher

18/8/2022

4 MIN read

Marketo

What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...

Adam Kemlo

8/8/2022

2 MIN read

Marketo

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to...

Alba Clerigues

20/7/2022

2 MIN read

Marketo

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

Christian Martinez

23/6/2022

4 MIN read

Marketo

Kickstart your Marketo clean-up: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider...

Adam Kemlo

27/5/2022

1 MIN read

Business

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022