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JTF Revenue Acceleration Loop
5 MIN read

Introducing the Revenue Acceleration Loop

Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....

View all posts by James T Fletcher

6/7/2025

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Arjen Segers
3 MIN read

JTF appoints Arjen Segers as Chief Strategy Officer

We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we...

View all posts by James T Fletcher

5/6/2025

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marketing qualified buying groups are future of b2b marketing
5 MIN read

Why Marketing Qualified Buying Groups are the future of B2B Marketing

TL;DR: If your B2B marketing team is still focused on individual MQLs, it’s time to rethink. Marketing Qualified Buying Groups (MQBGs) offer...

View all posts by Charlie Oakham

2/6/2025

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4 MIN read

Build High-Impact Email Campaigns with the New Marketo Engage Email Designer

Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at...

View all posts by Anna-Liisa Goshawk

23/5/2025

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5 MIN read

Mastering the essentials of AI in B2B Marketing: People, Processes, Procurement

AI promises transformational benefits for B2B marketing, yet many teams struggle with adoption. Successfully integrating AI into your operations doesn’t just depend...

View all posts by Anna-Liisa Goshawk

5/5/2025

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4 MIN read

Get better lead quality using OpenAI from within Marketo Engage – no middleware required!

Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...

View all posts by Anna-Liisa Goshawk

24/4/2025

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4 MIN read

Is It Time to Kill the MQL? Or Is It Time to Redefine It?

The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...

View all posts by Anna-Liisa Goshawk

11/4/2025

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the future is calling - your guide to how AI is reshaping B2B Marketing and where to start
2 MIN read

How AI is reshaping B2B Marketing – and where to start

AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...

View all posts by Anna-Liisa Goshawk

1/4/2025

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headline of article for adobe summit 2025 analysis - the next generation of b2b marketing is here
4 MIN read

Adobe Summit 2025: The next generation of B2B marketing is here

Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...

View all posts by James T Fletcher

24/3/2025

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Charlie Oakham
2 MIN read

JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist

London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...

View all posts by James T Fletcher

11/3/2025

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A young man wearing glasses intently looks at his laptop screen while working alongside others, illustrating the effectiveness of personalized send times in boosting email open rates.
3 MIN read

Increase your email open rates by 3% with Personalized Send Times

Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...

View all posts by James T Fletcher

11/2/2025

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JTF - Woman in green training
2 MIN read

The hidden cost of duplicates in marketo engage

Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges?...

View all posts by James T Fletcher

11/2/2025

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