Read our marketing technology insights

Marketo lead scoring
2 MIN read

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

Christian Martinez

23/6/2022

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Marketo data hygiene
4 MIN read

Kickstart your Marketo spring clean: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider...

Adam Kemlo

27/5/2022

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Marketing data security
1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022

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B2B marketing agency
2 MIN read

Marketing automation support worth mentioning

From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...

Adam Kemlo

29/4/2022

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Marketo Custom Objects
2 MIN read

How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...

Adam Kemlo

24/3/2022

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Marketing automation
3 MIN read

Where is your company on the Marketo maturity curve?

Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...

James T Fletcher

25/2/2022

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Marketo Engage program
6 MIN read

5 common misconceptions about Marketo Engage engagement programs

Marketo Engage engagement programs can be overwhelming. We've tackled 5 of the most common misconceptions to fight off the fear!

Christian Martinez

2/2/2022

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Marketing trends 2022
5 MIN read

5 achievable global marketing trends to help you meet business objectives

The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To...

James T Fletcher

26/1/2022

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Marketo Engage in 2022
3 MIN read

10 things to do with Marketo Engage in 2022

We wish you a productive and successful year to come with Marketo Engage and hope these 10 things will help you in...

Maddie Vararu

21/1/2022

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2 MIN read

Marketo January 2022 update: key takeaways

Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. In this short blog, we explore...

Christian Martinez

17/1/2022

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Marketo Engage
3 MIN read

Reviewing 2021 performance? Here is what you can extract from Marketo Engage

Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until...

Alba Clerigues

17/1/2022

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Marketing automation
4 MIN read

Just automate it: Taking the work out of your marketing activities in 2022

Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...

Adam Kemlo

14/1/2022

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