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4 MIN read

Get better lead quality using OpenAI from within Marketo Engage – no middleware required!

Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...

24/4/2025

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4 MIN read

Is It Time to Kill the MQL? Or Is It Time to Redefine It?

The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...

11/4/2025

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the future is calling - your guide to how AI is reshaping B2B Marketing and where to start
2 MIN read

How AI is reshaping B2B Marketing – and where to start

AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...

1/4/2025

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headline of article for adobe summit 2025 analysis - the next generation of b2b marketing is here
4 MIN read

Adobe Summit 2025: The next generation of B2B marketing is here

Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...

24/3/2025

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Charlie Oakham
2 MIN read

JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist

London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...

11/3/2025

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A young man wearing glasses intently looks at his laptop screen while working alongside others, illustrating the effectiveness of personalized send times in boosting email open rates.
3 MIN read

Increase your email open rates by 3% with Personalized Send Times

Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...

11/2/2025

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JTF - Woman in green training
2 MIN read

The hidden cost of duplicates in marketo engage

Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges?...

11/2/2025

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A woman looking at a colorful screen, representing innovation and the power of marketing technology in optimizing B2B strategies.
2 MIN read

We Are JTF

Exciting transformations are underway at JTF! We’ve evolved our approach to better support B2B marketers in navigating the ever-changing world of marketing...

11/2/2025

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3 MIN read

Turn Data into Deals: How Marketo Sales Insight (MSI) Empowers Sales Teams

Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.

1/11/2024

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3 MIN read

Supercharge Your Sales Funnel with Marketo’s Revenue Lifecycle Modeller

Find out how Marketo's Revenue Lifecycle Modeller can give you full visibility into every stage of your sales funnel.

25/10/2024

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2 MIN read

JTF Marketing Achieves Adobe Silver Partner Status

We're excited to announce that JTF Marketing has officially been promoted to an Adobe Silver Solutions Partner!

10/9/2024

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5 MIN read

3 Ways to boost your Marketo email engagement today

When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost...

7/8/2024

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