Read our marketing technology insights

3 MIN read

Tailored Marketing Automation for Financial Services: How JTF Marketing Drives Competitive Advantage

In the competitive arena of financial services, the pressure to not only manage but also effectively utilize vast quantities of data is...

James T Fletcher

11/6/2024

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3 MIN read

Overcoming Personalization Challenges in Financial Services Marketing Campaigns

We’re diving into the world of financial services marketing and the tricky terrain of personalization. It’s a landscape filled with opportunity—if you...

James T Fletcher

6/6/2024

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1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2022

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

5/6/2024

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AntiCon 2024 stage
2 MIN read

Key Takeaways from AntiCon 2024: The Future of MarTech and AI

Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.

Chris Smith

28/5/2024

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Marketo Engage Strategy
3 MIN read

6 Tips to Use Personalization in Marketo to Drive Engagement in Financial Services

How can campaign personalization help improve your results as a financial services marketing professional? Read on to find out.

James T Fletcher

9/5/2024

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GDPR Changes
3 MIN read

Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes

There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.

James T Fletcher

15/4/2024

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7 MIN read

The B2B Marketing Adobe Summit Roundup

What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...

James T Fletcher

28/3/2024

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A photo from Adobe 2024 Summit showing the Summit branding on stage.
4 MIN read

Live from Adobe Summit: The future of B2B marketing is buying groups

Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on...

James T Fletcher

26/3/2024

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Marketo-Engagement-Programs-Optimisation
2 MIN read

Building and Maintaining Effective Engagement Programs in Marketo Engage

Find out how to optimise your Marketo engagement programs for maximum ROI

Alba Clerigues

28/2/2024

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Marketo Predictive Content Tips
5 MIN read

Your guide to launching Predictive Content in Marketo Engage

What is predictive content in Marketo Engage, and how can you make the most of it?

James T Fletcher

15/2/2024

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4 MIN read

Are you ready for Google & Yahoo’s new email authentication requirements?

What changes are coming to Google and Yahoo's email authentication policies, and how can you prepare for them?

Mark Hill

31/1/2024

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Marketo Sales insight
6 MIN read

5 Marketo Sales Insight use cases to improve your sales and marketing alignment

Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.

Joe Philip

10/1/2024

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