Read our marketing technology insights

3 MIN read

Turn Data into Deals: How Marketo Sales Insight (MSI) Empowers Sales Teams

Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.

James T Fletcher

1/11/2024

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3 MIN read

Supercharge Your Sales Funnel with Marketo’s Revenue Lifecycle Modeller

Find out how Marketo's Revenue Lifecycle Modeller can give you full visibility into every stage of your sales funnel.

James T Fletcher

25/10/2024

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2 MIN read

JTF Marketing Achieves Adobe Silver Partner Status

We're excited to announce that JTF Marketing has officially been promoted to an Adobe Silver Solutions Partner!

James T Fletcher

10/9/2024

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5 MIN read

3 Ways to boost your Marketo email engagement today

When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost...

James T Fletcher

7/8/2024

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2 MIN read

Migrating your Marketo activity history and historic results

When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if...

James T Fletcher

8/7/2024

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2 MIN read

Why you shouldn’t DIY your Marketo migration

Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you...

James T Fletcher

8/7/2024

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6 MIN read

The secret to more ROI: unengaged person records

There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out...

James T Fletcher

5/7/2024

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1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2022

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

5/6/2024

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AntiCon 2024 stage
2 MIN read

Key Takeaways from AntiCon 2024: The Future of MarTech and AI

Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.

Chris Smith

28/5/2024

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GDPR Changes
3 MIN read

Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes

There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.

James T Fletcher

15/4/2024

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7 MIN read

The B2B Marketing Adobe Summit Roundup

What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...

James T Fletcher

28/3/2024

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A photo from Adobe 2024 Summit showing the Summit branding on stage.
4 MIN read

Live from Adobe Summit: The future of B2B marketing is buying groups

Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on...

James T Fletcher

26/3/2024

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