ibm-sells-watson
3 MIN read

IBM Sells Off Watson Marketing Automation to Private VC

Has IBM given up the ghost on its marketing automation platform Watson? The jury’s still out. The Back Story IBM acquired marketing...

James T Fletcher

10/4/2019

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5 MIN read

Yes, Your Marketing Automation Can Drive ROI!

Marketing spending is on the rise – Forrester predicts that companies will be spending $25.1 billion annually by 2023. And it’s not...

James T Fletcher

3/4/2019

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Marketo-Spring-2018-Updates
2 MIN read

What’s New and Notable in Marketo – Spring 2019 Quarterly Release

What’s New and Notable in This Marketo Quarterly Release: Spring 2019 Marketo has released some exciting new features in the latest quarterly...

Ashley Omphroy

22/3/2019

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b2b awards best marketing agency of the year
1 MIN read

JTF Marketing Wins B2B Marketing’s 2019 Martech Agency of the Year Award

B2B Marketing held the Martech industry’s only awards last night and… We won Martech Agency of the Year! Thrilled, honoured and grateful...

James T Fletcher

22/3/2019

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marketo training
2 MIN read

Marketo Fundamentals Training | April 2019

Whether you are a beginner and looking for a Marketo training to help you run better campaigns or you have some experience...

Irene

21/3/2019

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students-recruitment
4 MIN read

Five Ways Marketing Automation Can Enhance Your Student Recruitment

Further and higher education institutions have always competed fiercely for prospective students. Nowadays, however, student recruitment isn’t limited to campus open days...

Alba Clerigues

19/3/2019

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finalist b2b
1 MIN read

JTF Marketing shortlisted for two awards at B2B Marketing Martech Awards

The good news just keep rolling in! After our shortlisted nomination for ‘Agency of the Year’ at this year’s Chartered Institute of...

Alba Clerigues

19/3/2019

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lead-nurturing
3 MIN read

The Three Key Benefits of Lead Nurturing

The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and...

Irene

19/3/2019

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marketing attribution
5 MIN read

Marketing Attribution: What It Is, How It Works—And What It Can Do For You

Marketing attribution is a way of finding out which touch points your customers interact with before they make a purchase. Each interaction...

Ashley Omphroy

19/3/2019

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gdpr compliance
4 MIN read

Why Marketing Automation is Fundamental to GDPR Compliance

For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did...

Adam Kemlo

31/1/2019

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marketing-automation-trends
2 MIN read

(The not so awaited) Marketing Automation Predictions for 2019

With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think...

James T Fletcher

28/1/2019

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jtf-marketing-agency-of-the-year
2 MIN read

JTF Marketing Shortlisted for CIM Marketing Excellence Awards

We’re delighted to announce that we’ve been made a finalist for ‘Agency of the Year’ at this year’s Chartered Institute of Marketing...

Alba Clerigues

24/1/2019

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