Read our marketing technology insights

3 MIN read

Improve lead quality in Marketo with data enrichment

How can data enrichment transform your lead quality while minimising impact on conversion rate?

James T Fletcher

10/7/2024

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2 MIN read

Migrating your Marketo activity history and historic results

When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if...

James T Fletcher

8/7/2024

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2 MIN read

Why you shouldn’t DIY your Marketo migration

Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you...

James T Fletcher

8/7/2024

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6 MIN read

The secret to more ROI: unengaged person records

There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out...

James T Fletcher

5/7/2024

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3 MIN read

Tailored Marketing Automation for Financial Services: How JTF Marketing Drives Competitive Advantage

In the competitive arena of financial services, the pressure to not only manage but also effectively utilize vast quantities of data is...

James T Fletcher

11/6/2024

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3 MIN read

Overcoming Personalization Challenges in Financial Services Marketing Campaigns

We’re diving into the world of financial services marketing and the tricky terrain of personalization. It’s a landscape filled with opportunity—if you...

James T Fletcher

6/6/2024

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1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2022

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

5/6/2024

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AntiCon 2024 stage
2 MIN read

Key Takeaways from AntiCon 2024: The Future of MarTech and AI

Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.

Chris Smith

28/5/2024

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Marketo Engage Strategy
3 MIN read

6 Tips to Use Personalization in Marketo to Drive Engagement in Financial Services

How can campaign personalization help improve your results as a financial services marketing professional? Read on to find out.

James T Fletcher

9/5/2024

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GDPR Changes
3 MIN read

Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes

There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.

James T Fletcher

15/4/2024

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7 MIN read

The B2B Marketing Adobe Summit Roundup

What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...

James T Fletcher

28/3/2024

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A photo from Adobe 2024 Summit showing the Summit branding on stage.
4 MIN read

Live from Adobe Summit: The future of B2B marketing is buying groups

Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on...

James T Fletcher

26/3/2024

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