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3 Ways to boost your Marketo email engagement today
When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost...
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Improve lead quality in Marketo with data enrichment
How can data enrichment transform your lead quality while minimising impact on conversion rate?
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Migrating your Marketo activity history and historic results
When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if...
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Why you shouldn’t DIY your Marketo migration
Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you...
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The secret to more ROI: unengaged person records
There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out...
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Tailored Marketing Automation for Financial Services: How JTF Marketing Drives Competitive Advantage
In the competitive arena of financial services, the pressure to not only manage but also effectively utilize vast quantities of data is...
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Overcoming Personalization Challenges in Financial Services Marketing Campaigns
We’re diving into the world of financial services marketing and the tricky terrain of personalization. It’s a landscape filled with opportunity—if you...
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Marketing data security in check: JTF Marketing achieves ISO 27001:2022
The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...
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Key Takeaways from AntiCon 2024: The Future of MarTech and AI
Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.
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6 Tips to Use Personalization in Marketo to Drive Engagement in Financial Services
How can campaign personalization help improve your results as a financial services marketing professional? Read on to find out.
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Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes
There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.
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The B2B Marketing Adobe Summit Roundup
What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...
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