Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes

GDPR Changes
James T Fletcher
CEO, Principal Consultant


Are you using automation to power your B2B marketing strategies? If the answer is yes, then you’ll want to lean in and listen up because there are some important changes on the horizon that could impact how you use tools like Marketo Engage.

The European Union is proposing some significant adjustments to the General Data Protection Regulation (GDPR), specifically around the enforcement for cross-border data processing. This is big news, especially since these changes have just passed their first reading. While not set in stone yet, they are likely to come into force. For the full lowdown, head over here.

What’s Changing?

The EU aims to harmonize procedures across member states, making the enforcement of GDPR more consistent. For B2B marketers, this means clearer rules around handling complaints, investigating potential breaches, and ensuring the rights of individuals are protected.

How Will This Impact Your Marketing Automation:

  1. Simplified Complaint Handling: A standardized form for submitting complaints related to cross-border processing will be introduced. This could affect how you manage user consents and process data subject requests.
  2. Enhanced Transparency: Clearer procedures for investigating GDPR breaches mean you’ll need to be upfront and transparent in your marketing automation activities. Regular audits of your processes might become the new norm.
  3. Empowerment of Data Subjects: Individuals will have more opportunities to be heard before decisions affecting them are taken. This could impact how you manage user preferences and consent withdrawals.
  4. Consistency Across the EU: With harmonized procedures, the way you report and manage cross-border cases will be streamlined, reducing the risk of discrepancies in compliance practices across different EU states.

Why It Matters:

In a world where data is king, maintaining trust with your audience is paramount. These proposed changes underscore the importance of being diligent and respectful in how we handle personal data, ensuring our marketing strategies are not just effective but also compliant and ethical.

Ready to Tackle GDPR Like a Pro?

At JTF Marketing, we’re all about empowering automation and making marketing technologies work smarter for you. If the thought of navigating these changes feels a bit daunting, we’ve got your back. Whether you’re just starting with Marketo Engage or looking to optimize your current setup, our team is here to help you stay ahead of the curve and turn challenges into opportunities.

Why not give your GDPR compliance strategy a health check? Visit our GDPR Preference Centres page to learn how we can support you in fine-tuning your marketing automation setup for the changing landscape. Ready to get some advice or support? Let’s chat and ensure your marketing efforts are not just compliant, but also brilliantly effective.

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