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LEAD ATTRIBUTION MODELS

LEAD ATTRIBUTION MODELS

Navigating conversations between sales and marketing is a tricky land to navigate. Let us help you navigate the conversion and to help determine how credit for sales and conversions is assigned to touch-points in conversion paths.

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LEAD VELOCITY MODEL + REPORTING

LEAD VELOCITY MODEL + REPORTING

Accurately predict your future growth. Sales pipelines have big data quality issues — and worse, sales as a metric is a lagging indicator.   In fact, your monthly sales tell you about the past not the future. Qualified Lead Velocity Rate (LVR), your growth in qualified leads, measure month-over-month, every month. It’s real time, not lagging, and it clearly predicts your future revenues and growth. And it’s more important strategically than your revenue growth this month or this quarter.

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REVENUE MODELLER

REVENUE MODELLER

Lifecycle Modeling to unify lifecycle stage definitions and transition points to align sales and marketing.

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DASHBOARD SET-UP

DASHBOARD SET-UP

We take reporting seriously, it means you can socialise the good news around the business but more importantly you can plan for even better results in the future.

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CAMPAIGN PERFORMANCE REPORTING

CAMPAIGN PERFORMANCE REPORTING

JTF Marketing can help build out reports with Marketo’s Revenue cycle analytics in 6 key areas: Opportunity influence analyser, program analytics, email analytics, revenue tools, revenue cycle models and revenue explorer.

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