Which Marketo reporting & analytics persona are you?
In our experience, most people using Marketo analytics sit in one of three buckets:
- You measure wins through Marketo’s email performance reporting, but don’t really look at the big picture
- You focus mainly on campaign-level metrics, and might be using cost period and progression status to understand the campaign’s ROI
- You’re deep in the details, and are using a lead attribution model to see which channels to focus on or optimise
Whichever category of report-savvy you fall into, there are actually 4 functions you can tick off your list if you want to really knock your ROI out of the park.