LEAD ATTRIBUTION MODELS
Navigating conversations between sales and marketing is a tricky land to navigate. Let us help you navigate the conversation and to help determine how credit for sales and conversions is assigned to touch-points in conversion paths.
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LEAD VELOCITY MODEL + REPORTING
Qualified Lead Velocity Rate (LVR) measures your growth in qualified leads, measure month-over-month, every month. Lead velocity is a key indicator of your future growth (and more strategically important to know than your revenue growth this month or this quarter).
By analyzing your progammes and your leads in real time, you’ll get up-to-the moment reporting and you’ll be able to better predict your future revenue and growth. Make sure you can run accurate reporting on your marketing programmes to reflect it!
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REVENUE MODELLER
Understand Marketo’s Lifecycle Modeling, lifecycle stage definitio and transition points so you can better align your sales and marketing teams.
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DASHBOARD SET-UP
We take reporting seriously because accurate reporting on your key metrics can help you communicate your success, leverage buy-in across your organisation and, more importantly, plan for even better results in the future. That’s why we’ll set up your dashboard to follow the key metrics that best track and measure your team’s successes.
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CAMPAIGN PERFORMANCE REPORTING
Our experts can help build out your reporting with Marketo’s Revenue cycle analytics in 6 key areas: Opportunity influence analyser, program analytics, email analytics, revenue tools, revenue cycle models and revenue cycle explorer.
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