Whether you are starting your marketing automation transformation journey or you’re a few months, or years, down the line you’ll be constantly revisiting your marketing automation campaign strategy. Evolving it as your business grows and your knowledge of marketing automation campaigns grow.
Marketers everywhere are reaping the benefits of marketing automation to streamline their marketing campaigns. But if you are using marketing automation just to manage email campaigns, you are barely scratching the surface of what you can achieve with your platform.
When your automation platform is implemented with a clear marketing automation campaign strategy, it can help you increase the clarity and visibility of the impact of marketing efforts. Plus help you demonstrate lead velocity (speed through the sales funnel) and helping you understand prospect and lead behaviour across omni-channel campaigns. Most importantly it can help to drive more qualified leads, revenue growth and deliver improvements throughout the sales cycle.
If you’ve got to this page there is no doubt you’re either aware of what the benefits of marketing automation platforms are to your business, or you’re full swing in researching how to deliver a business case that will get passed your key stakeholders. The most common benefits of marketing automation are:
It’s likely a few of benefits have resonated with what you’re looking to achieve, or hopefully sparked some ideas on the possibilities that a great marketing automation campaign strategy can deliver. If you’re actively looking for a marketing automation platform let us know and we’ll be happy to help.Get help choosing a platform
All too often we see marketing teams who are new to marketing automation, and even those who’ve got some experience, get carried away campaign planning and developing lots of materials to distribute through the new marketing automation platform.
That’s why we developed our Readiness Assessment Program that helps marketers have a success plan when launching a marketing automation platform. Typically the process starts with doing “as is” marketing (i.e. batch and blast emails) and in tandem working to map the customer journeys not only in theoretical milestones but data points too. The good news is most of this marketing automation campaign strategy can be done before even purchasing a marketing automation platform.Discover more
Scaling Marketo across 40+ countries takes a lot of time, and expert knowledge on how to centralise a number of global initiatives. Working with JTF Marketing, we’re able to leverage their experience of complex implementations of Marketo Engage to our advantage. Their passionate team is always focused on best practice and how to squeeze more ROI
Global Head of Marketing Automation & Analytics, Euler Hermes
The success to driving ROI from marketing automation technology comes down to what you use it for – many businesses pigeon hole these tools as just an email marketing tool, without fully understanding it’s capabilities. The successful elements of your marketing automation strategy for campaigns will include:
The successful delivery of such a marketing automation campaign strategy will not only keep you focused on the original business justification for the marketing automation platform, but it’ll keep your transformation moving from batch and blast, to triggers and then into automated marketing workflows like drips and lead nurturing campaigns.
In our “Marketing Automation Transformation Toolkit” you’ll discover: