ACHIEVE MARKETING AUTOMATION ZEN
Sending emails is just the tip of the iceberg.
Campaign strategy is about more than just your content.
It’s also how you execute and incorporate it across your marketing mix, using things like:
- Mapped campaigns that use your customer pain points or journey sticking points
- Realistic business goals, defined by qualified leads or revenue impact
- Automation of repetitive tasks based on a model you’re optimising, rather than building from scratch, every time
- Quality CX – a controlled volume of personalised and relevant content without bombarding your prospects
- Actionable optimisation steps that help you get more without doing much