Marketing Automation Campaign Strategy

ACHIEVE MARKETING AUTOMATION ZEN

Sending emails is just the tip of the iceberg.

Campaign strategy is about more than just your content.

It’s also how you execute and incorporate it across your marketing mix, using things like:

Mapped campaigns that use your customer pain points or journey sticking points
Realistic business goals, defined by qualified leads or revenue impact
Automation of repetitive tasks based on a model you’re optimising, rather than building from scratch, every time
Quality CX – a controlled volume of personalised and relevant content, without bombarding your prospects
Actionable optimisation steps that help you get more without doing much

From batch-and-blast to always-on campaigns

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Reduce your campaign build time from 4 hours to 15 minutes

“Here’s one I made earlier…” also applies to Marketo Engage programs.

Using Adobe Marketo Engage’s powerful cloning technology and templated programs slashes get-it-out-the-door legwork, meaning:

Fewer build, execution, and targeting errors
Speedy program execution
Baked-in reporting based on campaign type
A standardised, scalable approach

Get set up with best-practice templates to make setting up campaigns as quick as making a cup of coffee.

Build your ideal campaign strategy

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STRATEGIC HELP FROM CERTIFIED MARKETO EXPERTS

From “send it out” to “switch it on”

An always-on campaign strategy is simple: drop content into a template or lead nurturing stream, programs schedule automatically, and leads or conversions roll in.

But 2 common internal challenges can throw a spanner in:

A “what isn’t broken doesn’t need fixing” mindset on batch-and-blast content
Someone can’t see the forest for the trees (or the gaping hole in your funnel from the few leads!)

Prove what obstacles are holding back your ROI with our free, in-depth Marketo Engage health check.

EFFECTIVE CAMPAIGN STRATEGY

Time to whip your campaign strategy into shape

We can help you to deliver digital marketing brilliance by:

Breaking down the steps of customer journeys into key attribution touchpoints
Personalising messaging through segmentation and lead nurturing
Integrating different channel types or Martech connections
Unifying your reporting overview with a handy dashboard
Developing an always-on data hygiene rules
Measuring all activity across all of your channels
Implementing powerful, efficient internal communication between marketing and sales teams
Scaling your MarOps to fit new initiatives