Naming Conventions in Marketo: A Best Practice Guide

If you want to harness the full power of Marketo Engage, adopting a structured approach to naming campaigns and assets is essential. By making sure you’re using best practice naming conventions, you can ensure clarity, efficiency, scalability and seamless collaboration within your teams.

In this guide, we’ll explain best practice naming conventions for the key Marketo Engage features that we use day in and day out.

What’s in the guide?

  • Why are naming conventions important?
  • Program naming conventions
  • Smart campaign naming conventions
  • Asset naming conventions
  • Top tips and suggested next steps