Total campaign visibility begins with a squeaky-clean database

The biggest database in the world doesn’t guarantee you results. And one-off data cleansing projects rarely last longer than a few months before you’re back at square one.

We’ll help you to enable always-on data hygiene rules powered by Marketo Engage – so you can get clean data in and keep it clean.

DIAGNOSING DATABASE PROBLEMS

How healthy is your database?

No one wants a dirty database. It’s hard to segment, difficult to draw analysis from, and it’ll trip over even the most outstanding marketing campaigns.

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There are 4 symptoms to watch out for:

Deliverability that sucks

Emails bounce left, right, and centre due to junk email addresses or invalid email addresses information.

Poor lead quality

Your Sales team complains about lead quality, fields being missing or incorrect, and the lack of viable opportunities being directed towards them.

Duplicates everywhere!

There are tons of duplicates in your database that take a LONG time to manually remove. And even once they’re deleted, they reappear again later, splitting intelligence on engagement and activity

Unsubscribes are going up

Your unsubscribe rate is rising. You often get replies from recipients saying your emails are too frequent, unwanted, or not relevant to them.

ENABLE ALWAYS-ON DATA HYGIENE

Get the kind of data that database administrators dream about

Data hygiene is an ongoing project, not a quick one-off fix. One of the reasons our clients choose us is our always-on mindset.

We can help you to implement processes that:

Automatically merge duplicates in Marketo Engage with our 3-step deduplication tool
Use BIMI certification to improve brand awareness in your prospects’ inboxes
Populate missing lead info and clean bad data as it comes in
Refresh and cleanse stored data on a regular basis to keep it up to date

Most importantly, we can help you to implement rules that continue to work after they’re switched on.

SHIPSERV CASE STUDY

We helped ShipServ reduce the size of their database by over 52%with always-on data hygiene and deduplication rules.

Read our bite-sized case study here.

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Why should I care about data management?

Keeping atop of data hygiene will help you to see the results of your marketing efforts with clarity.

A clean database combines intelligence on your leads’ activities and keeps your database license cost down by covering only your marketable audience.

And always-on data hygiene not only gives clearer visibility – it’s more easily adaptable to change, meaning it’s in the interests of staying on top of data protection and compliance.