Data is all about quality, not quantity! And without clean data, your campaign performance will suffer.
At JTF Marketing, we believe data hygiene is an ongoing project, not a quick, one-off fix. That’s why we offer ‘always-on’ data management services and solutions so you can optimise campaign performance.
Fewer invalid emails mean a lower bounce rate and better deliverability.
Feel the love from your sales team. Give them better quality leads with the correct data and details of viable opportunities.
Create rules to identify and deal with duplicate records – improving intelligence on engagement activity.
Keep your audience happy and prevent rising unsubscribe rates by sending them relevant content they want to receive.
Automatically merge duplicates in Marketo Engage with our managed deduplication service
Use BIMI certification to improve brand awareness in your prospects’ inboxes
Populate missing lead info and clean bad data as it comes in
Refresh and cleanse records on a regular basis to keep them up to date
No one wants a dirty database. It’s hard to segment, causes GDPR challenges, and has serious implications on campaign performance.
Keeping on top of data hygiene will help you to clearly see the results of your marketing efforts.
And always-on data hygiene processes make it easier to adhere to data protection and compliance.