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Marketo Engage Data Management

The key to a successful campaign is to start with a clean and accurate database.

GET THE MOST FROM MARKETO


Campaign success begins with a squeaky clean database


Data is all about quality, not quantity! And without clean data, your campaign performance will suffer.

At JTF Marketing, we believe data hygiene is an ongoing project, not a quick, one-off fix. That’s why we offer ‘always-on’ data management services and solutions so you can optimise campaign performance.

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DISCUSS YOUR DATA MANAGEMENT NEEDS


Reap the benefits of better data hygiene processes


Improve deliverability

Fewer invalid emails mean a lower bounce rate and better deliverability.



Increase lead quality

Feel the love from your sales team. Give them better quality leads with the correct data and details of viable opportunities.



Reduce duplicates

Create rules to identify and deal with duplicate records – improving intelligence on engagement activity.


Lower unsubscribe rates

Keep your audience happy and prevent rising unsubscribe rates by sending them relevant content they want to receive.

JTF MARKETING SUPPORT

How clean is your Marketo database? We can help you to implement processes that:

Automatically merge duplicates in Marketo Engage with our managed deduplication service

Use BIMI certification to improve brand awareness in your prospects’ inboxes

Populate missing lead info and clean bad data as it comes in

Refresh and cleanse records on a regular basis to keep them up to date

Get your free data hygiene audit

A CLEAN DATABASE KEEPS YOUR MARKETO LICENSE COSTS DOWN

Why should I care about data management?

No one wants a dirty database. It’s hard to segment, causes GDPR challenges, and has serious implications on campaign performance.

Keeping on top of data hygiene will help you to clearly see the results of your marketing efforts.

And always-on data hygiene processes make it easier to adhere to data protection and compliance.

FROM STARTUP TO ENTERPRISE

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