Data hygiene rules in Marketo

Total campaign visibility begins with a squeaky-clean database

The biggest database in the world doesn’t guarantee you results. And one-off data cleansing projects rarely last longer than a few months before you’re back at square one.

We’ll help you to enable always-on data hygiene rules powered by Marketo Engage – so you can get clean data in and keep it clean.


How healthy is your database?

No one wants a dirty database. It’s hard to segment, difficult to draw analysis from, and it’ll trip over even the most outstanding marketing campaigns.

Get a free data hygiene audit

There are 4 symptoms to watch out for:

Deliverability that sucks

Emails bounce left, right, and centre due to junk email addresses or invalid email addresses information.
Invalid or junk email addresses

Poor lead quality

Your Sales team complains about lead quality, fields being missing or incorrect, and the lack of viable opportunities being directed towards them.
ack of viable opportunities

Duplicates everywhere!

There are tons of duplicates in your database that take a LONG time to manually remove. And even once they’re deleted, they reappear again later, splitting intelligence on engagement and activity
Marketo duplicates database

Unsubscribes are going up

Your unsubscribe rate is rising. You often get replies from recipients saying your emails are too frequent, unwanted, or not relevant to them.
Unsubscribe rate is rising


Get the kind of data that database administrators dream about

Data hygiene is an ongoing project, not a quick one-off fix. One of the reasons our clients choose us is our always-on mindset.

We can help you to implement processes that:

  • Automatically merge duplicates in Marketo Engage with our 3-step deduplication tool
  • Use BIMI certification to improve brand awareness in your prospects’ inboxes
  • Populate missing lead info and clean bad data as it comes in
  • Refresh and cleanse stored data on a regular basis to keep it up to date

Most importantly, we can help you to implement rules that continue to work after they’re switched on.


We helped ShipServ reduce the size of their database by over 52%with always-on data hygiene and deduplication rules.

Read our bite-sized case study here.

Automate my data hygiene management

Why should I care about data management?

Keeping atop of data hygiene will help you to see the results of your marketing efforts with clarity.

A clean database combines intelligence on your leads’ activities and keeps your database license cost down by covering only your marketable audience.

And always-on data hygiene not only gives clearer visibility – it’s more easily adaptable to change, meaning it’s in the interests of staying on top of data protection and compliance.

Why work with JTF Marketing?

What sets us apart: we’re invested in always-on solutions that will continue to do what you want them to do.

As well as offering a free data hygiene audit to highlight any current issues, our data management service can also help you with:

  • Email validation
  • Data merging and deduplication
  • Setting ideal acquisition data fields
  • Refreshing out-of-date data automatically
  • Lead routing and recycling
  • And more!

shipserv JTF Marketing
ConstructionLine JTF Marketing
Anaplan JTF Marketing
Mc GrawHill JTF Marketing
Coats JTF Marketing
Allianz JTF Marketing
TechData JTF Marketing
Cytiva JTF Marketing

Get always-on data hygiene management

Contact us to learn more – we’ll be in touch within 1 business day.