- Services
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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Contents
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A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
STRICTLY NECESSARY COOKIES
| Cookie | Domain | Purpose | Persistency | Type |
|---|---|---|---|---|
| __cfduid | app-lon08.marketo.com | Used by the content network, Cloudflare, to identify trusted web traffic. Is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.It does not correspond to any user ID in your web application, and does not store any personally identifiable information. | 1 year | Third Party |
| BIGipServer# | 556-llp-263.mktoresp.com | Used to distribute traffic to the website on several servers in order to optimise response times. | Session | First Party |
ANALYTICAL / PERFORMANCE COOKIES
| Cookie | Domain | Purpose | Persistency | Type |
|---|---|---|---|---|
| _ga | analytics.google.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | First Party |
| _gat | analytics.google.com | Used by Google Analytics to throttle request rate. | 1 day | First Party |
| _gid | jtfmarketing.co | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | First Party |
| gwcc | jtfmarketing.co | Used to track visitors who arrive having clicked an advert via Google Adwords. | 3 months | First Party |
| oktgid | okt.to | Stores the visitor Id of the user who clicked on an okt.to link. | 1 year | Third Party |
| oktsid | okt.to | Stores the session Id of the user who clicked on an okt.to link. | Session | Third Party |
| RSMKTO1 | app-lon08.marketo.com | Used for marketing automation and content personalization services. | Session | Third Party |
| 1P_JAR | gstatic.com / google.com | It stores the preferences and user information every time the web pages containing Google services are visited. | 1 month | Third Party |
| __utma, __utmb, _utmc, __utmz | analytics.google.com | It stores basic navigation information to generate statistical data on how the visitor uses the website. | 2 years | Third Party |
FUNCTIONALITY COOKIES
| Cookie | Domain | Purpose | Persistency | Type |
|---|---|---|---|---|
| NID | google.com / google.es | It stores your preferences and other information, specifically your preferred language, as well as the number of search results that you want to be shown per page (for instance, 10 or 20). | 6 months | Third Party |
TARGETING / ADVERTISING COOKIES
| Cookie | Domain | Purpose | Persistency | Type |
|---|---|---|---|---|
| lang | linkedin.com | Set by LinkedIn when a web page contains an embedded “Follow us” panel. | Session | Third Party |
| _gcl_au | jtfmarketing.co | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | First Party |
| _mkto_trk | jtfmarketing.co | Contains data on visitor behaviour and website interaction . This is used in context with the marketing automation platform Marketo.com, which allows the website to target visitors via email. | 2 years | First Party |
| ads/ga-audiences | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. | Session | Third Party |
| bcookie | linkedin.com | Used by the social networking service, LinkedIn , for tracking the use of embedded services. | 2 years | Third Party |
| BizoID | ads.linkedin.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 30 days | Third Party |
| IDE | doubleclick.net | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking on e of the advertiser’s ads with the purpose of measuring the efficacy of an ad an d to present targeted ads to the user. | 1 year | Third Party |
| lang | ads.linkedin.com | Remembers the user’s selected language version of a website. | Session | Third Party |
| lidc | linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 day | Third Party |
| test_cookie | doubleclick.net | Used to check if the user’s browser supports cookies. | 1 day | Third Party |
| UserMatchHistory | linkedin.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 30 days | Third Party |
| ANID | google.com | Help customize ads on Google properties. | 1 year | Third Party |
| DSID | doubleclick.net | Used by Google DoubleClick for re-targeting, optimisation, reporting and attribution of online adverts | 1 day | Third Party |
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Except for essential cookies, all cookies will expire after 2 years.