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- Services
MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
- Adobe
Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
- Solutions
Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
- Resources
Latest Insights
Back to all Resources
Webinars
Live demo: agentic AI workflow in action
24/06/2026 4:00pm - 5:00pm
JTF is rebuilding its own webinar campaign workflow using governed AI - reducing 15 hours of manual ops work to under 2
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Clean Data Proven ROI
27/05/2026 4:00pm - 4:30pm
Stop paying the 'MarTech Tax.' Join JTF for a technical deep-dive into solving data redundancy in Adobe Marketo Engage.
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Adobe Roadmap Update & Strategy Session: What’s New and What’s Next
05/05/2026 4:00pm - 4:30pm
Get the latest insights from Adobe Summit and understand how Adobe’s evolving roadmap will shape your marketing strategy in 2026 and beyond.
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The Hidden Constraint on MarTech ROI
15/04/2026 4:00pm - 4:30pm
Your MarTech ROI problem might not be a technology issue - it's a capability constraint . While most organizations look to their...
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The SAP-to-Marketo Masterclass
09/04/2026 4:00pm - 4:30pm
Discover the blueprint for migrating from SAP Marketing Cloud to Adobe Marketo Engage. Join JTF experts to learn how to avoid common...
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How to Present Marketing Performance to Leadership
01/04/2026 4:00pm - 4:30pm
A fast‑paced session for B2B marketing leaders who want to elevate their reporting, speak the language of the C‑Suite, and use the...
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Workfront: Strategic Ops in Action
17/03/2026 4:00pm - 4:30pm
Discover how Adobe Workfront becomes the operational layer behind the JTF Revenue Acceleration Loop.
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What You Need to Have Ready for AJO B2B
03/03/2026 4:00pm - 4:30pm
A practical session that walks you through the essential data, processes, and operational foundations you need in place before adopting Adobe Journey...
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How to Cut Costs in Marketo: Cleanup Strategies That Work
17/02/2026 4:00pm - 4:30pm
How smart Marketo cleanup and consolidation can cut costs, boost performance
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From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
03/02/2026 4:00pm - 4:30pm
Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.
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Introducing the AI-Powered Campaign Builder for Marketo
20/01/2026 4:00pm - 4:45pm
Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.
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An Introduction to AJO B2B Edition
25/11/2025 4:00pm - 4:45pm
Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.
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Sales tech failed to give the customer a good experience
06/11/2025 4:00pm - 4:30pm
Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.
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Navigating AI Cuts in Marketing: How to Do More with Less
Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.
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Unlock the full value of Marketo Engage Interactive Webinars
Say goodbye to disconnected webinar platforms and hello to a seamless, data-driven experience with Marketo Engage Interactive Webinars.
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Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.
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The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
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AI in Action: Practical Solutions & Overcoming Adoption Challenges
Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.
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AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.
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AI for Marketing Leaders: Where to start with AI adoption
Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.
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Three ways to boost your email engagement in Marketo
Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.
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Getting nurturing right: Marketo success stories
Discover the power of lead nurturing – a way to build trust with your prospects and customers throughout their journey with your brand.
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Make lead scoring work for you in Marketo
Explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
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Strategies for effective sales enablement
From understanding intent signals to defining sales-ready leads, let’s improve your sales enablement together.
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Redefining Approaches to Marketing in Financial Services
Join our panel of marketing thought leaders from the Financial Services industry to learn how marketing automation is redefining approaches to marketing in this space.
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Sourcing and attribution in Marketo Engage
Master Marketo Engage with our on-demand webinar! Learn about report types, attribution models, and more. Register now for actionable insights.
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How to master email templates in Marketo
Learn best practices and see an example Marketo email template in action
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Integrations and Webhooks in Marketo Demystified
Empowered automation with integrations and webhooks
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Enhance your sales funnel with revenue models in Marketo
Build in better visibility over your sales funnel
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Getting nurturing right: a Marketo success story
In today's digital landscape, buyers are connecting with brands across diverse channels and media.
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Go beyond email with predictive content in Marketo Engage
Content intelligence is one of the most talked-about topics for 2024, but many wonder how to effectively harness predictive content within their Marketo Engage instance. We're here to guide you through it!
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A fresh start: How to clean up your Marketo instance
A tidy Marketo instance is essential for empowering your team to get more from Marketo. Join us to get started!
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Overcome the 10 most common issues in Marketo Engage instances
In this webinar we discuss the most common challenges we see when carrying out Marketo Engage audits, and how to overcome them.
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Managing your Marketo Engage database hygiene
Discover how to improve the quality of your data in Marketo and the positive impact this will have on your campaigns.
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Using Marketo Sales Insight to maximise intelligence and convert sales
In this webinar we look at the capabilities of Marketo Sales Insight and how they can be applies to help sales convert.
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Utilising Marketo to convert more (good quality) leads
If you're looking to hand over more quality leads to your sales team, then this webinar is for you. Get ideas on how to generate quality leads and boost conversion by optimising Marketo features.
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How to exceed with Marketo engagement programs
Discover how to get the most from Marketo engagement programs to nurture leads through the customer journey and boost conversion.
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Do More With Less: Data-Driven Optimisation for Marketo
Revolutionise your Marketo strategy and make smarter decisions by leveraging the data that's already available to you!
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Why Marketo users can’t ignore AdBridge any longer
If you're looking to run omni-channel marketing campaigns to your Marketo database and overcome the challenges of third party cookies - AdBridge cannot be ignored!
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Maximising your Marketo and Salesforce integration
Marketo and Salesforce make a powerful combination. But to get maximum benefit from both systems you need to be sure they work in harmony with one another.
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Building a first-class personalization strategy with Marketo
Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.
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Demonstrating Campaign ROI with Marketo Reporting
Whether you're a Marketing Director or Campaign Exec, our upcoming webinar will help you measure the success of your Marketo campaigns like a pro!
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