- Services
-
-
-
-
MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
-
-
-
Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
-
-
-
- Adobe
-
-
-
Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
-
-
-
Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
-
-
-
- Insights
-
-
-
Latest Insights
-
-
Unlock the full buying group journey with CJA B2B Edition
Customer journeys in B2B aren’t linear. JTF helps you leverage Adobe Customer Journey Analytics B2B Edition to make sense of it all, across accounts, stakeholders, and channels. From acquisition to retention, we give you actionable insights that drive pipeline, not just reporting.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
SEE THE WHOLE B2B JOURNEY
What is Adobe Customer Journey Analytics B2B Edition?
CJA B2B Edition is Adobe’s purpose-built analytics platform for B2B marketers. It connects data across stakeholders, opportunities, and buying groups to help GTM teams align on what’s working, and act faster.
Core capabilities:
- Unified analytics across accounts, buying groups, and individuals
- Visual journey mapping with fall-out, flow, and cohort tracking
- Guided analysis for product engagement, pipeline, and churn
- Cross-channel attribution and campaign performance analysis
- Integration with AEP, AJO B2B, and Marketo Engage
- Support for extended B2B sales cycles with 13-month lookbacks
A STRATEGIC PARTNER FOR B2B GROWTH
Why JTF for Adobe Customer Journey Analytics B2B?
We don’t just implement platforms, we drive results through our proprietary Revenue Acceleration Loop methodology, which fuses:
- Data Excellence – Clean, compliant, structured data for true account intelligence
- Journey Orchestration – Buying group journeys stitched across the Adobe B2B suite
- Revenue Intelligence – Attribution, funnel metrics, and insights that move pipeline
Why clients choose JTF:
- Adobe B2B experts, not generalists
- We were part of the BETA for CJA B2B Edition
- 2x Adobe Customer Advisory Board for B2B
- 8+ languages supported globally
- ISO27001:2022 certified for information security
- 100% employee-owned, values-led consultancy
GO BEYOND DASHBOARDS
Get the most out of CJA B2B Edition
Journey canvas
Map cross-channel interactions by account and opportunity to see what drives deal progression.
Guided analysis
Uncover insights on account growth, engagement, & release impact without complex queries.
Freeform flat view
Blend qualitative and quantitative data in a single view for granular account reporting.
Buying group analysis
Track and analyse buying group behaviour to align campaigns with decision-makers’ real activity.
Long-range attribution
Understand performance across the full B2B cycle-up to 13 months-using container-based attribution.
Mobile workspace
Access pipeline insights and account data on the go with CJA B2B’s mobile dashboards.
FROM SETUP TO STRATEGY
How JTF can help you deploy CJA B2B
Our proven approach transforms your customer journey data into actionable revenue insights:
- Strategic onboarding – Align your AEP schema, identity strategy, and data ingestion
- Implementation support – Connect sources, configure containers, and define attribution logic
- Workspace design – Custom dashboards, views, and guided workflows
- Sales & marketing enablement – Actionable insights for revenue teams via Journey Canvas and alerts
- Ongoing optimisation – Iterative analysis, reporting templates, and roadmap alignment
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
CONSIDERING CJA B2B EDITION?
Frequently asked questions
No. CJA B2B runs alongside your existing person-based implementation. No migration required.
Yes. You can analyze both individual and account-level journeys in the same Workspace.
Absolutely. CJA B2B includes buying group containers for segmentation, attribution, and journey mapping. Perfect for those getting started with buying group marketing.
At minimum, one time-series dataset with account ID is required. Additional containers (e.g. opportunity) are optional but recommended to get the full value from CJA B2B Edition.
Yes. Ingest product usage, support interactions, and renewal signals to analyze the full lifecycle. JTF can help you get set up and maximize your disparate data.