- Services
-
-
-
-
MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
-
-
-
Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
-
-
-
- Adobe
-
-
-
Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
-
-
-
Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
-
-
-
- Insights
-
-
-
Latest Insights
-
-
Account based marketing isn’t broken – it’s just incomplete
Account-Based Marketing promised precision, but most B2B teams still target accounts like it’s 2015. At JTF, we go further-with Buying Group Marketing that recognises real B2B buying behaviours. We help you engage the people who actually influence decisions, across roles, regions, and stages. Powered by Adobe’s Advanced Journey Optimizer B2B Edition, our approach turns intent into impact.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
TARGET PEOPLE NOT THE LOGO
Leading the B2B 3.0 revolution
Traditional ABM stops at the account level. Buying Group Marketing digs deeper, coordinating personalized, role-specific journeys for every member of the buying committee. It reflects how B2B decisions are really made.
How we help:
- Develop buying group and persona-based segmentation based on your Ideal Customer Profile (ICP)
- Enable role-specific messaging across the full funnel
- Personalized cross-channel orchestration (email, web, ads, sales outreach)
- Dynamic journey personalization using Adobe Marketo & AJO B2B Edition
- Account prioritization based on intent and engagement
- Closed-loop measurement of buying group influence
WE DON’T JUST DO ABM
We build revenue systems
JTF helps B2B organizations escape the limitations of static ABM. Our Buying Group Marketing frameworks, powered by Adobe AJO B2B Edition, are designed for real-world complexity-multiple stakeholders, long cycles, and layered influence.
Why work with us?
- We are experts in Adobe technology and buying group orchestration
- Our rich background in Marketo has delivered multi-channel, multi-persona journeys for global enterprise teams
- Marketing qualified buying groups are proven to accelerate deal velocity by aligning sales and marketing on real buyer roles
- We’re certified not only in Adobe technology but also for data & information security to ISO27001:2022 standards
- Our Revenue Acceleration Loop methodology ensures marketing is tied to pipeline, not vanity metrics
MARKETING QUALIFIED BUYING GROUPS
Designed for the way B2B actually buys
Buying group data & role mapping
We model your buying groups using CRM, CDP, and behavioural data, so your messaging lands with the right people, every time.
Personalized journeys across touchpoints
From email to sales outreach, we build orchestrated experiences for every role and stage, powered by Marketo Engage and Advanced Journey Optimizer B2B Edition.
Engagement reporting that makes sense
We track impact at the buying group and account level, giving sales the insight to prioritize and convert faster.
We enable and manage the change
Change is hard for everyone, but we know how to get the results that will keep your sales team engaged.
FASTER TIME TO MARKET
What JTF offers for buying group marketing:
- Strategic blueprinting and ideal buying group modelling
- Adobe B2B Edition, RT-CDP, and AJO setup & optimization
- Journey design by persona, role, and sales stage
- Cross-functional orchestration (marketing, sales, SDR)
- Measurement frameworks showing true influence on pipeline
- Sales enablement and campaign playbooks for buying groups
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
WHAT YOU NEED TO KNOW ABOUT BUYING GROUPS
Frequently asked questions
JTF believes that the account level is a starting point of who you want to target. But, without identifying and targeting the actual buying committee, you’re missing influence-and wasting budget.
Buying group marketing targets all relevant stakeholders within an account, with role-specific messaging across the buying cycle.
Yes. JTF helps model buying groups from your existing CRM and engagement data, helping identify the gaps in the buying group who will typically make the decision.
Best-in-class includes Marketo Engage for acquisition and nurturing, Adobe Journey Optimizer for account and buying group orchestration, and Real-Time CDP to connect your data sets and third party intent data.
The key measure of buying group marketing success is time to sale. As you roll out buying group marketing we track completeness of the buying group, engagement, and influence.