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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
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Unify data to connect marketing to revenue outcomes.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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Latest Insights
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Lead and Account-Based Marketing isn’t enough
You’re not just targeting leads or accounts – you’re engaging real buying groups with real revenue potential. With Adobe Journey Optimizer B2B Edition and JTF’s Revenue Acceleration Loop methodology, you’ll finally orchestrate B2B journeys that drive impact, not just intent.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
REDEFINING MARKETING – ONE BUYING GROUP AT A TIME
What is Adobe Advanced Journey Optimizer B2B Edition?
Adobe’s AJO B2B Edition lets you create, qualify, and engage AI-assisted Marketing Qualified Buying Groups (MQBGs) across the full lifecycle. It’s not just automation – it’s intelligence in motion.
Core capabilities:
- Create AI-assisted buying groups aligned to your GTM strategy
- Orchestrate omnichannel journeys per product, role and interest
- Score, qualify, and prioritise groups based on real-time behaviour
- Integrate natively with Marketo Engage, RTCDP B2B, and AEM
- Deliver hyper-personalised content using generative AI
- Trigger Sales alerts when buying group activity spikes
TRUSTED ADOBE EXPERTS, PROVEN B2B RESULTS
Why JTF for AJO B2B Edition?
JTF isn’t just certified – we’re embedded in the Adobe ecosystem and fluent in B2B nuance. Our Revenue Acceleration Loop blends Data Excellence, Journey Orchestration, and Revenue Intelligence to make AJO B2B deliver what matters: pipeline, productivity and proof.
Why choose JTF:
- Adobe-exclusive partner with a team of globally certified experts
- Specialists in complex B2B use cases and buying group design
- Embedded Marketo + AJO journeys with full-funnel visibility
- ISO27001-certified and trusted by global brands
- Fluent in 8+ languages, supporting clients across 10+ countries
SOLUTIONS TAILORED FOR YOU
Unlock the full power of AJO B2B
AI-assisted buying groups
Auto-generate roles, assign members, and reduce qualification waste using GenAI.
Buying group journey orchestration
Design journey maps and automate actions across inbound and outbound channels.
Dynamic personalization
Craft AI-powered emails per role, product interest, and stage – no manual segmentation.
Sales intelligence & alerts
Push MQBGs and real-time insights straight into sales’ inbox and dashboards.
Content management & asset integration
Use AEM and Marketo Design Studio assets natively inside AJO journeys.
Unified data activation
Leverage RTCDP and Marketo data to build precise account and buying group targeting lists.
BUYING GROUP MARKETING MADE EASY
How JTF can help you deploy AJO B2B
From strategy to execution, we deliver the expertise you need to maximise AJO B2B:
- Platform Implementation – End-to-end setup of AJO B2B, from data activation to journeys
- Buying Group Design – Frameworks, templates, and automation for buying group creation
- Journey Mapping & Orchestration – Build scalable journeys linked to your GTM motion
- AI Content Enablement – Training, tuning, and deploying GenAI messaging workflows
- Sales & Marketing Alignment – Surface MQBGs and engagement data directly into CRM
- Measurement & ROI Dashboards – Custom KPIs to track buying group progress and value
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
Looking to drive impact?
Frequently asked questions
AJO B2B is purpose-built for B2B marketers, offering buying group management, AI-assisted qualification, and full integration with B2B platforms like Marketo Engage and RTCDP.
Yes – AJO B2B supports cross-sell with third-party MAPs and CDPs. However, full functionality is unlocked when paired with Adobe’s own B2B suite.
It pushes Sales alerts for MQBG activity, delivers summaries via email and CRM dashboards, and aligns qualification with sales plays and GTM motions.
No. You can extend and enhance your existing Marketo Engage programmes by linking them to AJO buying group journeys – no rework required.
You’ll need account, contact, and engagement data. JTF helps activate this from Adobe RTCDP, Marketo Engage, or your CRM to build dynamic buying groups.