Social media platforms are the go-to place for customers to find the latest information on companies and their products as well as forging a direct relationship between the two.
But is it worth businesses investing more in social media? How much of your marketing strategy should be dedicated to the marketing tool and how can it be made a success?
Thinking of introducing webinars to your marketing mix but afraid of making costly mistakes that could affect your company’s image?
All businesses want to stand out from their competition and webinars can help to do just that - they’re an effective and relatively simple way to reach a target audience… if done right.
Data hygiene and management is no longer a back office function, but a responsibility of the entire business. Discover how Marketo Engage can help clean, standardise and validate your data in our data management handbook for Marketo Engage.