This webinar will dive into different scoring techniques - exploring those that don't work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.
We have come together with our partner and developer of the complete Meeting Lifecycle Automation platform, Chili Piper, to bring you a webinar that focuses on exactly how you can get more SQLs, by combining Marketo forms with the Chili Piper solution.
Marketo Lead Nurturing 101: Reporting & optimising
The last webinar of the series - and the final piece of the lead nurturing puzzle - reporting and optimising. We will be explaining how you can identify the best and worst performing content and how to optimise engagement programs accordingly - vital practices that affect the overall success of the campaign
In the penultimate webinar of the Marketo lead nurturing series we will be talking all about building your nurture - converting your design into an Engagement Program. We will also be discussing gotchas of cadence and monitor exceptions - all key aspects of a smooth running nurture campaign.
Marketo Lead Nurturing 101: Content mapping & analysis
In the third webinar of the series, we will be discussing all things content. We will explain the best practices and tactics to maximise existing content and identify gaps in the content, as well as how to boost those conversions. This is not one to miss - content is king after all.
Our second webinar will look into the data management needed to ensure smooth and effective lead nurturing campaigns. Now we know data management isn't the most exciting topic, but data affects every part of the funnel when it comes to managing a Marketing Automation platform like Marketo Engage.
Marketo Lead Nurturing 101: Designing your nurture
In this series of five fortnightly 30-minute webinars we will explore ways that you can perfect your lead process using nurturing - from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.
Social media platforms are the go-to place for customers to find the latest information on companies and their products as well as forging a direct relationship between the two.
But is it worth businesses investing more in social media? How much of your marketing strategy should be dedicated to the marketing tool and how can it be made a success?
Thinking of introducing webinars to your marketing mix but afraid of making costly mistakes that could affect your company’s image?
All businesses want to stand out from their competition and webinars can help to do just that - they’re an effective and relatively simple way to reach a target audience… if done right.
Data hygiene and management is no longer a back office function, but a responsibility of the entire business. Discover how Marketo Engage can help clean, standardise and validate your data in our data management handbook for Marketo Engage.