Home > Resources

Explore our Resources

Search our library of checklists, videos, webinars and more, to
help reach your marketing goals.

What are you looking for?

Clear Filters
  • webinar
  • marketo-engage-interactive-webinars
Unlock the full value of Marketo Engage Interactive Webinars
Say goodbye to disconnected webinar platforms and hello to a seamless, data-driven experience with Marketo Engage Interactive Webinars.
Register now
  • webinar
  • campaign-performance
  • marketo
Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.
Register now
  • downloads
Adobe Marketo Engage Interactive Webinars: Hacks for Higher Engagement & Pipeline
Learn how to get more from Adobe Marketo Engage Interactive Webinars with this practical guide. Packed with expert tips, setup hacks, and conversion strategies, it’s ideal for marketing ops teams looking to optimise webinar performance and drive pipeline. Includes insights on access, layouts, registration, engagement, and reporting.
Download now
  • webinar
  • artificial-intelligence
  • reporting-roi
The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
Watch now
  • downloads
  • campaign-optimization
Marketo Hacks for Campaign Performance
Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.
Download now
  • downloads
  • artificial-intelligence
Guide to unlocking the AI potential in B2B Marketing
Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.
Download now
  • webinar
  • artificial-intelligence
AI in Action: Practical Solutions & Overcoming Adoption Challenges
Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.
Register now
  • downloads
  • crm-integrations
Marketo Hacks for Salesforce CRM Success
Struggling with Marketo-Salesforce sync issues, duplicate records, or slow data updates? That’s why we’ve put together Marketo Hacks for Salesforce CRM Success - a no-nonsense guide packed with practical solutions.
Download now
  • webinar
  • artificial-intelligence
  • personalization
AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.
Watch Now
  • webinar
  • artificial-intelligence
AI for Marketing Leaders: Where to start with AI adoption
Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.
Watch Now
  • downloads
  • crm-integrations
Marketo Hacks: Microsoft Dynamics 365 CRM
Download our guide to navigating your Dynamics 365 and Marketo integration. We cover the main pain points and hacks to improve your set-up.
Download now
  • webinar
  • campaign-optimization
Three ways to boost your email engagement in Marketo
Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.
Watch Now
  • webinar
  • lead-nurturing
Getting nurturing right: Marketo success stories
Discover the power of lead nurturing – a way to build trust with your prospects and customers throughout their journey with your brand.
Watch Now
  • webinar
  • lead-scoring-models
Make lead scoring work for you in Marketo
Explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
Watch Now
  • downloads
  • marketo-implementation
Migration Options from Adobe Marketo Engage
Download our guide to migration options from Marketo Engage to help you understand the options, limitations, and opportunities for a successful migration.
Download now
  • webinar
  • lead-scoring-models
Strategies for effective sales enablement
From understanding intent signals to defining sales-ready leads, let’s improve your sales enablement together.
Watch Now
  • webinar
  • marketing-performance
Redefining Approaches to Marketing in Financial Services
Join our panel of marketing thought leaders from the Financial Services industry to learn how marketing automation is redefining approaches to marketing in this space.
Watch Now
  • webinar
  • reporting-roi
Sourcing and attribution in Marketo Engage
Master Marketo Engage with our on-demand webinar! Learn about report types, attribution models, and more. Register now for actionable insights.
Watch Now
  • webinar
  • campaign-optimization
How to master email templates in Marketo
Learn best practices and see an example Marketo email template in action
Watch Now
  • event
  • lead-scoring-models
Harnessing the Power of Intent Signals in Marketing Automation
Explore the transformative potential of leveraging intent data within Marketing Automation strategies to enhance lead targeting, nurturing, and conversion rates.
Register Now
  • downloads
  • marketo-implementation
Step-by-step checklist for Marketo migration
Download our Marketo migration checklist for a seamless transition. From scoping to going live, ensure efficiency with our step-by-step guide.
Download now
  • webinar
  • marketo-implementation
Integrations and Webhooks in Marketo Demystified
Empowered automation with integrations and webhooks
Watch Now
  • webinar
  • lead-nurturing
Enhance your sales funnel with revenue models in Marketo
Build in better visibility over your sales funnel
Watch Now
  • webinar
  • marketo-implementation
  • marketo-training
Go further with Marketo’s latest releases
Get the scoop on Marketo's latest releases. What are they and how can you get value from them in your instance?
Watch Now
  • webinar
  • lead-nurturing
Getting nurturing right: a Marketo success story
In today's digital landscape, buyers are connecting with brands across diverse channels and media.
Watch Now
  • webinar
  • lead-scoring-models
  • marketo-training
How and why should you align sales and marketing?
Join us for a discussion all about sales and marketing alignment. Why is it important, and how can you improve it at your organisation?
Watch Now
  • downloads
  • marketo-training
Dynamic Chat in Marketo: Quick Start Guide
This guide will help you to set up your very first dialogue in Dynamic Chat in Marketo. Bring your Dynamic Chat ambitions to life!
Download now
  • webinar
  • predictive-content
Go beyond email with predictive content in Marketo Engage
Content intelligence is one of the most talked-about topics for 2024, but many wonder how to effectively harness predictive content within their Marketo Engage instance. We're here to guide you through it!
Watch Now
  • webinar
  • marketo-implementation
Go further with your 2024 marketing automation strategy
Join our expert panel for insights on marketing automation in 2024!
Watch Now
  • downloads
  • marketo-implementation
Naming Conventions in Marketo: A Best Practice Guide
Name campaigns and assets well in Marketo Engage to ensure clarity, efficiency, scalability, and collaboration. Check out our naming conventions guide for tips on best practices.
Download now
  • webinar
  • marketo-training
Best practice Marketo Engage forms for maximum impact
Join us for a look at some of the Marketo form best practices we have learnt over the years to help you utilise them as efficiently as possible.
Watch Now
  • webinar
  • data-hygiene-management
A fresh start: How to clean up your Marketo instance
A tidy Marketo instance is essential for empowering your team to get more from Marketo. Join us to get started!
Watch Now
  • webinar
  • marketo-implementation
  • marketo-training
Overcome the 10 most common issues in Marketo Engage instances
In this webinar we discuss the most common challenges we see when carrying out Marketo Engage audits, and how to overcome them.
Watch Now
  • webinar
  • data-hygiene-management
Managing your Marketo Engage database hygiene
Discover how to improve the quality of your data in Marketo and the positive impact this will have on your campaigns.
Watch Now
  • webinar
  • marketo-sales-insight
Using Marketo Sales Insight to maximise intelligence and convert sales
In this webinar we look at the capabilities of Marketo Sales Insight and how they can be applies to help sales convert.
Watch Now
  • downloads
  • lead-scoring-models
A definitive guide to lead scoring in Marketo
Lead scoring is always a hot topic, as marketing teams look to prioritise their most promising leads and push prospects along the sales cycle to conversion.
Download now
  • webinar
  • lead-nurturing
  • lead-scoring-models
  • marketo-implementation
Utilising Marketo to convert more (good quality) leads
If you're looking to hand over more quality leads to your sales team, then this webinar is for you. Get ideas on how to generate quality leads and boost conversion by optimising Marketo features.
Watch Now
  • webinar
  • lead-nurturing
How to exceed with Marketo engagement programs
Discover how to get the most from Marketo engagement programs to nurture leads through the customer journey and boost conversion.
Watch Now
  • webinar
  • data-hygiene-management
Do More With Less: Data-Driven Optimisation for Marketo
Revolutionise your Marketo strategy and make smarter decisions by leveraging the data that's already available to you!
Watch Now
  • webinar
  • marketo-training
Why Marketo users can’t ignore AdBridge any longer
If you're looking to run omni-channel marketing campaigns to your Marketo database and overcome the challenges of third party cookies - AdBridge cannot be ignored!
Watch Now
  • webinar
  • crm-integrations
Maximising your Marketo and Salesforce integration
Marketo and Salesforce make a powerful combination. But to get maximum benefit from both systems you need to be sure they work in harmony with one another.
Watch now
  • webinar
  • campaign-optimization
Building a first-class personalization strategy with Marketo
Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.
Watch now
  • webinar
  • reporting-roi
Demonstrating Campaign ROI with Marketo Reporting
Whether you're a Marketing Director or Campaign Exec, our upcoming webinar will help you measure the success of your Marketo campaigns like a pro!
Watch now
  • webinar
  • marketo-training
Ask the experts 2: Maximise Marketo
Join our Marketo consultants as they share their knowledge, tips and tricks on a variety of requested topics and answer your questions in an extended Q&A session
Watch Now
  • webinar
  • marketo-training
Ask the experts: Maximise Marketo
Do you have questions you'd like to answer about Marketo Engage? Do you wish you had access to a Marketo expert - free of charge? Well, Christmas has come early!
Watch now
  • webinar
  • marketo-training
Upskill your team in Marketo Engage
Are you finding it challenging to get the ROI you want from Marketo Engage? Struggling to maximise the platform's automation capabilities?
Watch now
  • downloads
  • marketo-training
User Roles and Permission Matrix
This Matrix was created to guide Marketo users through the permission assignment process, creating the right balance between too little and too much authority on the platform.
Download Now
  • downloads
  • lead-nurturing
  • lead-scoring-models
Marketo Lead Management handbook
The journey a lead takes can differ from business to business, however, generally speaking, it will include the four steps we are going to cover in this handbook.
Download now
  • webinar
  • data-hygiene-management
Marketo Deduplication made easy and (always-on!)
Duplicate contacts are a constant source of frustration for Marketo users. This webinar is the answer to all of your deduplication problems!
Watch now
  • webinar
  • lead-scoring-models
Lead scoring in Marketo
This webinar will dive into different scoring techniques - exploring those that don't work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.
Watch Now
  • downloads
  • martech-strategy
Building a marketing tech stack that works!
This ebook will help you to ask yourself the right questions and select the correct tools to build a marketing tech stack that will meet your objectives.
Download Now
  • downloads
  • data-hygiene-management
5 Data Hygiene “Must Haves” for Marketo Engage
This download of 5 Marketo data hygiene tactics will help you to achieve a clean, manageable set of data that finally gives you the results you want.
Download Now
  • downloads
  • lead-nurturing
  • marketo-training
Engagement Program Optimisation Checklist for Marketo Engage
Segmentation capabilities, communication balance, data protection and always-on content are just a few of the benefits of Engagement Programs.
Download Now
  • downloads
  • reporting-roi
Reporting Success Handbook for Marketo Engage
If reporting in Marketo Engage is not quite cutting it, our Reporting Success Handbook can help - laying out the foundational steps to reach success.
Download Now
  • webinar
  • lead-nurturing
Marketo Lead Nurturing 101: Designing your nurture
In this series of five fortnightly 30-minute webinars we will explore ways that you can perfect your lead process using nurturing - from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.
Watch now
Marketo VS Eloqua
Marketo is chosen once again as a top leader in this year’s iteration of Gartner’s CRM Lead Management Report.
Download Now