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How effective is your lead scoring model? Are you focusing on the right scoring criteria? Do your sales team buy into the process? In our next webinar we're focusing on optimising Marketo to identify and act on the hottest leads as quickly as possible.

How effective is your lead scoring model? Are you focusing on the right scoring criteria? Do your sales team buy into the process? In our next webinar we're focusing on optimising Marketo to identify and act on the hottest leads as quickly as possible.

Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.

Whether you're a Marketing Director or Campaign Exec, our upcoming webinar will help you measure the success of your Marketo campaigns like a pro!

Are you looking to get more from Marketo in 2023? Do you want to optimise your set-up to support your 2023 marketing plan? If so, this webinar is not to be missed!

Join our Marketo consultants as they share their knowledge, tips and tricks on a variety of requested topics and answer your questions in an extended Q&A session

Discover how to improve the quality of your data in Marketo and the positive impact this will have on your email campaign success.

With inboxes being bombarded by hundreds of emails on a daily basis, we show you how to get yours delivered, noticed, opened and read.

Do you have questions you'd like to answer about Marketo Engage? Do you wish you had access to a Marketo expert - free of charge? Well, Christmas has come early!

Are you finding it challenging to get the ROI you want from Marketo Engage? Struggling to maximise the platform's automation capabilities?

All new emails in Marketo start with a template. But when a template is unresponsive, takes a lot of time to build and is inconsistent in styling and modules… is it a good place to start?

This Matrix was created to guide Marketo users through the permission assignment process, creating the right balance between too little and too much authority on the platform.

The journey a lead takes can differ from business to business, however, generally speaking, it will include the four steps we are going to cover in this handbook.

Improve your Sales intelligence and end-to-end Sales process with Marketo Sales Insight.

Duplicate contacts are a constant source of frustration for Marketo users. This webinar is the answer to all of your deduplication problems!

What is the best practice when it comes to data collection, hygiene and lead prioritisation? We will answer this and more in our webinar.

This webinar will dive into different scoring techniques - exploring those that don't work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.

We have come together with our partner and developer of the complete Meeting Lifecycle Automation platform, Chili Piper, to bring you a webinar that focuses on exactly how you can get more SQLs, by combining Marketo forms with the Chili Piper solution.

This ebook will help you to ask yourself the right questions and select the correct tools to build a marketing tech stack that will meet your objectives.

This download of 5 Marketo data hygiene tactics will help you to achieve a clean, manageable set of data that finally gives you the results you want.

Duplicated data, junk entries, and poor-quality leads all take up valuable space in your Marketo Engage database. Cut your licence cost and clear out dirty data with our top data hygiene tips.

Segmentation capabilities, communication balance, data protection and always-on content are just a few of the benefits of Engagement Programs.

If reporting in Marketo Engage is not quite cutting it, our Reporting Success Handbook can help - laying out the foundational steps to reach success.

The last webinar of the series - and the final piece of the lead nurturing puzzle - reporting and optimising. We will be explaining how you can identify the best and worst performing content and how to optimise engagement programs accordingly - vital practices that affect the overall success of the campaign

In the penultimate webinar of the Marketo lead nurturing series we will be talking all about building your nurture - converting your design into an Engagement Program. We will also be discussing gotchas of cadence and monitor exceptions - all key aspects of a smooth running nurture campaign.

In the third webinar of the series, we will be discussing all things content. We will explain the best practices and tactics to maximise existing content and identify gaps in the content, as well as how to boost those conversions. This is not one to miss - content is king after all.

Our second webinar will look into the data management needed to ensure smooth and effective lead nurturing campaigns. Now we know data management isn't the most exciting topic, but data affects every part of the funnel when it comes to managing a Marketing Automation platform like Marketo Engage.

In this series of five fortnightly 30-minute webinars we will explore ways that you can perfect your lead process using nurturing - from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.

Program templates and tokens should be a key part of Marketo Engage best practice. In this webinar discover how you can improve brand consistency, and reduce program build time by up to 75%.

Description: Master multi-touch attribution in Marketo Engage to work out which channels are leading to those big wins, it’s easier to integrate than you think. Book your place on the webinar now.

The powerful capabilities and ability to customise of SFDC don’t have to leave Marketo in the dust - they can be maximised and used to your advantage. Let us help. Book your place on the webinar now.

Marketo is chosen once again as a top leader in this year’s iteration of Gartner’s CRM Lead Management Report.

Download this exclusive partner content from Oktopost and discover how to integrate your social media engagement to your Marketo Engage lead scoring, nurturing and interesting moments!

Social media platforms are the go-to place for customers to find the latest information on companies and their products as well as forging a direct relationship between the two. But is it worth businesses investing more in social media? How much of your marketing strategy should be dedicated to the marketing tool and how can it be made a success?

Thinking of introducing webinars to your marketing mix but afraid of making costly mistakes that could affect your company’s image? All businesses want to stand out from their competition and webinars can help to do just that - they’re an effective and relatively simple way to reach a target audience… if done right.

Good Marketo Engage email and landing page templates will streamline how you build your assets. Save time and money with templates that perform the way you need them to.

There’s always more to do in Marketo Engage. That’s why effective shortcuts to better programs are a goldmine for working smart while you work hard. Learn our favourites in our guide.

Data hygiene and management is no longer a back office function, but a responsibility of the entire business. Discover how Marketo Engage can help clean, standardise and validate your data in our data management handbook for Marketo Engage.

Onboarding and upskilling new staff takes up a lot of resources. Avoid the headaches and save the effort for your marketing execution with a focused Marketo Engage onboarding plan.

Bad email and landing page templates take a toll on team time and money. This webinar shows you what proper Marketo Engage templates should look like.

Engagement programs can be complex, but are crucial to effective lead nurturing in Marketo Engage. This webinar tackles some common mistakes and misconceptions!

Download our guide and find out more on how (and when) you should gate your content.

Marketers everywhere are reaping the benefits of automation to streamline their marketing campaigns.

Forms are a cornerstone of capturing lead data. Make sure you're using them the right way to optimise your lead generation.

Our customer journey planning template will help make sure your lead nurturing campaigns are focusing on the right conversations at the right times.

We all want more clarity in our Marketing. Gain complete visibility over your database and started providing targeted, personalised customer experiences with Marketo Engage Revenue Models.

Your next email will be error-free with this handy step-by-step checklist.

Learn how to nurture your MQLs and bring in more Sales appointments with ease in this webinar.

Whether your a Marketo Engage veteran or new to the platform, learn some time-saving tricks with this helpful hacks guide.

What is Marketo Engage best practice, and why does it matter? This short video will highlight the benefits of best practice for your business.

How Sommet Education improved attribution by 45%

Get more from Marketo with our proprietary audit