Utilising Marketo to convert more (good quality) leads
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Marketing teams are under more pressure than ever to generate quality leads that are prime for conversion. The good news is that Marketo has an arsenal of features to help!
In this webinar, Paddy Cumiskey looks at how you can utilise the power of Marketo to improve lead conversion – from data management to personalisation and engagement programs.
At a time when you want to demonstrate ongoing improvements to your campaign ROI, we’ll share top tips to get more out of your marketing automation platform.
In 30 minutes, Paddy will cover:
- Data hygiene best practices
- Prioritising your leads for higher conversion rates
- How to nurture leads through the customer journey
- Personalisation techniques
- Multi-channel campaign management
Get answers to your questions. Get more from your Marketo.
Speaker:
Paddy Cumiskey
Marketo Certified Expert