What is the Readiness Assessment Programme?
The Readiness Assessment Programme is a methodology that our marketing automation agency has created to facilitate our clients’ implementation and use of marketing automation software as part of their digital marketing transformation. It is a programme that assesses the businesses readiness for such business change in phases, separately focusing on each aspect that obstructs the successful digital transformation.
Our programme was designed to add clarity to the business requirements enabling us to better understand our client’s business and incorporate its nuances into the technology of choice.
