Reduce program build time by as much as 75% with Marketo program templates and tokens.
Create templates that accelerate your whole campaign development, reducing execution time and effort drastically.
When it comes to templates in Marketo, many users don’t go beyond email and landing pages. Program templates and tokens are Marketo’s secret weapon and should be introduced for any marketing program that you’ll use more than one, right from the very start.
By using tokenised variables that populate the consistent elements of your campaign such as the date/time or a CTA link to dramatically reduce the time of launching an event or campaign.
Added the testing and cloning of an already approved template will leave a lot less room for costly mistakes.
Marketo programs enable centralised management and reporting across multiple touchpoints.
With the right token program strategy in place content can be modified in one place, and updates are applied instantly throughout an entire program.
Manage marketing assets in one place
Track campaign performance
Create campaign structure consistency
Reduce quality control requirements
Build programs that are documented and easy to maintain
Make ROI reporting even easier
Don’t take our word for it – listen to iomart explain how by transitioning to branded, flexible email templates and custom program templates built by JTF Marketing, their email program build time reduced from 2-3 days to 10 minutes.
Work with our Marketo experts to a develop a best practice structure that reduces build time, improves brand consistency and scales.
“What was great about bringing JTF Marketing onboard is that I was able to hand over the baton to them with full confidence that they were going to be able to execute.”
Director of Marketing Operations
Creating templates for your programs in Marketo can dramatically reduce campaign execution time and effort.
When we talk about asset templates in Marketo Engage we’re talking about templates for landing pages templates and email templates.
Tokens are the smart little things that save you heaps of time in program templates. By simply transforming different elements in your program templates into tokens you can reduce the time of launching an event or download campaign by using tokenised variables that populate the consistent elements of your campaign such as the date/time or a CTA link.