Achieve always-on lead nurturing

We’ll help you build and optimise an easy-to-maintain lead nurturing strategy in Marketo Engage.

So you can automatically boost engagement and nurture leads into high-quality sales prospects.

Building and optimising lead nurturing programs is easy with JTF Marketing

How we can help:

  • Map the ideal structure of your nurture program focused on your business objectives
  • Implement your nurture program so it’s easy to maintain and doesn’t need a tonne of content
  • Monitor performance through each step of the customer journey to improve conversion rates and lead velocity
  • Optimise campaign performance by measuring its effectiveness and recommending improvements
  • Discover which types of customers buy fastest — better understand your ideal customer profile and lead sources
  • Identify your best leads with integrated lead scoring that pushes top-quality leads to your sales team
Achieve always-on lead nurturing

Make lead nurturing work for your business

There’s no one-size-fits-all approach to lead nurturing with Marketo Engage. So here’s how we work with our customers to create great performing campaigns that generate hot leads:


We understand your customer journey

What are the milestones that take a prospect from first touch to repeat purchase? What data do you already have? What data is missing?

We design your nurture campaign

We’ll propose a framework for building or optimising your nurture program with a focus on your business objectives, such as retention or lead generation.

Launch in as few as 7 days

We can help create emails to get your campaign out of the door as quickly as possible. We’ll start by testing with smaller sample groups so we can optimise your campaign before we engage your larger audience.

Monitor, measure and optimise

We’ll continue supporting you in optimising your content as we send more contacts through your nurturing program. Identifying ways to get more leads to your sales team for conversion.

Get dedicated support from a certified Marketo Engage expert

You’ll have a dedicated project lead who is a Marketo Certified Solutions Architect (MCSA) —  the highest Marketo Engage certification Adobe offers.

Plus, you’ll always know what’s done and what’s in progress with your client portal. That means you’ll never wonder where things stand, or need to chase us down for updates.

You’re closer to a sustainable, always-on lead nurturing campaign than you think

We specialise in helping B2B and B2C companies across industries automate their marketing using Marketo Engage – not just using technical features, but by assessing and pinpointing their unique business requirements.

Work with our certified experts to create a lead nurture campaign that:

  • Matches up to your unique customer journey touch points
  • Nurtures leads with relevant content, whether they’re your prospects or existing customers
  • Takes scheduling pressure off your staff by automating sends
  • Works in harmony with your attribution system

shipserv JTF Marketing
ConstructionLine JTF Marketing
Anaplan JTF Marketing
Mc GrawHill JTF Marketing
Coats JTF Marketing
Allianz JTF Marketing
TechData JTF Marketing
Cytiva JTF Marketing

Get support with your lead nurturing campaigns