We’ll help you build and optimise an easy-to-maintain lead nurturing strategy in Marketo Engage.
So you can automatically boost engagement and nurture leads into high-quality sales prospects.
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What are the milestones that take a prospect from first touch to repeat purchase? What data do you already have? What data is missing?
We’ll propose a framework for building or optimising your nurture program with a focus on your business objectives, such as retention or lead generation.
We can help create emails to get your campaign out of the door as quickly as possible. We’ll start by testing with smaller sample groups so we can optimise your campaign before we engage your larger audience.
We’ll continue supporting you in optimising your content as we send more contacts through your nurturing program. Identifying ways to get more leads to your sales team for conversion.
Map the ideal structure of your nurture program focused on your business objectives
Implement your nurture program so it’s easy to maintain and doesn’t need a tonne of content
Monitor performance through each step of the customer journey to improve conversion rates and lead velocity
Optimise campaign performance by measuring its effectiveness and recommending improvements
Work with our certified experts to create a lead nurture campaign that: