Engagement Program Optimisation Checklist
Segmentation capabilities, communication balance, data protection and always-on content are just a few of the
benefits of Engagement Programs.
It’s time to leverage your Marketo Engagement Programs
to their fullest potential.
This checklist will help you to navigate which metrics to
track, which smart campaigns to check and importantly
keep evolving so you can nurture even more leads down
the sales funnel.