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Transform your marketing strategy for agentic AI automation.
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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Latest Insights
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Stop guessing. Start testing. Get personal.
Most B2B marketers still rely on averages, one-size-fits-all content and gut instinct. Adobe Target changes that. With AI-powered experimentation and personalization at scale, you can serve the right experience to the right visitor at the right time. At JTF, we don’t just implement Adobe Target, we use it to help you grow pipeline, reduce churn and unlock real buyer engagement. Move beyond gut feel and optimize what matters.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
TIME TO PERSONALIZE EVERY INTERACTION
What is Adobe Target?
Adobe Target is Adobe’s advanced testing and personalization engine. It enables B2B marketers to serve tailored web and mobile experiences using real-time data and AI, at scale.
Core Capabilities:
- Visual A/B and multivariate testing
- AI-driven personalization using Auto-Target and Automated Personalization
- Real-time targeting with unified profiles across channels
- Journey and content optimization for anonymous and known users
- Integration with Adobe Experience Cloud and Customer Journey Analytics (CJA)
- Fast iteration using GenAI-generated content variations
WHY CHOOSE JTF?
Proven experts in turning Adobe Target into revenue
JTF brings deep experience across Adobe’s B2B stack, strategic marketing, and applied AI. Our Revenue Acceleration Loop methodology ensures every piece is connected and revenue-focused.
Why trust us?:
- Only global consultancy focused exclusively on Adobe B2B marketing technology
- Our Revenue Acceleration Loop methodology aligns Adobe Target to three core outcomes:
- Data Excellence (clean data for accurate targeting)
- Journey Orchestration (dynamic delivery at every stage)
- Revenue Intelligence (full attribution and ROI insight)
- Trusted by enterprise clients across 8+ languages, led by certified Adobe Champions and User Group Leaders
- Deep integration expertise across AEP, AJO, CJA, and Marketo Engage
POWERFUL WHEN USED PROPERLY
JTF helps you unlock the full power of Adobe Target
A/B and multivariate testing
Rapidly test page layouts, CTAs, copy and more – at scale – to see what truly converts.
Auto-Target & personalization
Let Adobe’s AI deliver personalized experiences to each visitor based on behavioural & contextual data.
Recommendations engine
Dynamically display products, content or next steps based on user profiles, journey stage, and behaviour.
Visual experience composer
Empower marketers to build, test and personalize without heavy developer dependency.
Real-Time profile targeting
Use Adobe Real-Time CDP and Edge Delivery Services to personalize instantly – even on first visit.
Journey analytics integration
Measure what matters with seamless Target reporting inside Adobe CJA for real-time insight into performance.
FROM PILOT TO ENTERPRISE SCALE
Our services for Adobe Target
We support you at every stage of your Adobe Target journey:
- Use case discovery & roadmap planning
- Instance configuration & workspace setup
- Real-time profile integration with AEP / RT-CDP
- AI personalization use case development
- Ongoing experimentation program management
- Analytics-enhanced reporting with A4T / CJA
- Team enablement & training
From pilot to full-scale deployment, we bring the strategic thinking and technical muscle to deliver impact.
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
HERE IS WHAT MOST PEOPLE ASK
FAQs about Adobe Target
Auto-Target uses AI to deliver the best experience based on user behaviour, while A/B testing splits traffic evenly to test fixed variants.
Yes – B2B use cases thrive with Target’s ability to personalize journeys based on firmographic data, account stage, and buyer behaviour.
It integrates natively with AEP, Adobe Analytics (A4T), CJA, and AJO, making it ideal for journey optimization and unified reporting.
Yes – it supports optimization and personalization in mobile apps and can reduce support costs with better self-service experiences.
Adobe reports a 6.5x ROI over 3 years with a 6-month payback period – especially when scaled across websites and apps.