Using Marketo to improve team efficiency

Marketo Engage Templates & Tokens: your secret weapons for rapid program builds

When you think of Marketo, best practice and automation are the first things that come to mind. They are the reason for the success of the platform, and should be optimised in order to reap the rewards of efficient, accurate and consistent processes and outputs.

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Program templates and tokens are the bread and butter of Marketo’s automation scalable best practice and should be a key part of your holistic strategy from the get go.

In Marketo, program templates can be introduced from the very start. Essentially, if you use a marketing program more than once, creating a program template for it makes sense. Typically program templates are used for webinars, events, emails and blogs but it doesn’t have to stop there.

Tokens are the smart little things that save you heaps of time in program templates. By simply transforming different elements in your program templates into tokens you can reduce the time of launching an event or download campaign by using tokenised variables that populate the consistent elements of your campaign such as the date/time or a CTA link

In this 30-minute webinar we’ll show you:

  • An introduction to program templates and tokens
  • What makes a good program template
  • How can we develop a best practice structure that scales
  • Why tokens are a must on scalable events

Learn to use these secret weapons to your advantage. Boast brand consistency. Reduce program build time by as much as 75%.


Marketo Expert

James T Fletcher

CEO & Marketo Solutions Architect