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Marketo Lead Nurturing 101: Content mapping & analysis

With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with. An effective lead nurturing process is your answer to capturing the attention of as many of those leads as possible, not to mention how effective lead nurturing can dramatically impact customer loyalty, customer retention, revenue and overall marketing results.


In the third webinar of the series we will discussing all things content. We will explain the best practices and tactics to maximise existing content and identify gaps in the content, as well as how to boost those conversions. This is not one to miss – content is king after all.

Marketo Lead Nurturing 101: Content mapping & analysis

You will learn: 

  • Maximising your existing content
  • Boosting conversions
  • Identifying the content gaps

When you’re ready, jump straight to the next webinar in the series –Building your nurture


Marketo Expert

James T Fletcher

CEO & Marketo Solutions Architect