Marketo Lead Nurturing 101: Reporting & optimising

With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with. An effective lead nurturing process is your answer to capturing the attention of as many of those leads as possible, not to mention how effective lead nurturing can dramatically impact customer loyalty, customer retention, revenue and overall marketing results.

In this series of five fortnightly 30-minute webinars, we will explore ways that you can perfect your lead process using nurturing – from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.

The last webinar of the series – and the final piece of the lead nurturing puzzle – reporting and optimising. We will be explaining how you can identify the best and worst performing content and how to optimise engagement programs accordingly – vital practices that effect the overall success of the campaign.