Marketo audit is the best way to understand how to squeeze more value from Marketo if you’ve had the platform for some time. There is no denying it, Marketo is a powerful tool, but most users are only using a fraction of their marketing automation platform capabilities.
The Marketo maturity curve has been a useful tool for many marketers but it doesn’t mean that you’ve got best practice marketing automation.
For most users they’re still stuck at level one of the Marketo maturity curve. Put simply thats batch and blast email, simple segmentation, limited trigger usage and maybe a form and landing page thrown in there too!
Going beyond level one isn’t so tricky, however if you want to build a scalable marketo deployment you’ll need to develop a marketing automation roadmap that will help prioritise where to begin.
There is a lot of Marketo audit guides on the internet, and they’re all good at different things, but nothing beats getting an unbiased opinion on what you’ve got, and importantly how you can improve.
With our Marketo audit we’ll be able to help you:
Best of all our team of highly-experienced, Marketo-certified experts listen to your needs, look at your current platform and applications, and evaluate how well your platform is working based on your business objectives so you get more out of the platform applications you have and boost your marketing ROI.Request your audit today
Depending on the type of Marketo audit you choose there are a number of areas we look at. With that said they can be summarised into these high level Marketo audit categories:
In addition to looking at how you’re using Marketo, as part of our Marketo audit we’ll also review your data hygiene in Marketo and your connected CRM. Our data hygiene report will breakdown your database into actionable insights such as:
Our Marketo audit will give you a roadmap for Marketo maturity with the recommendations you need to understand where you are now and how to use your automation platform to its fullest potential so that you can continue to grow along the maturity scale. Your audit will include detailed analysis on:
We’ll look under the hood of your instance, taking into account the features you have purchased and how extensively you are using them. Then, we’ll check and provide recommendations on areas such as email and landing page templates, deliverability, and CRM integration.
We’ll go further into your instance and review your current use versus best practice. We’ll review your CRM integration and user setup at this stage, and you’ll get a Marketing Automation Maturity Audit (as above) plus a documented Best Practice Implementation Action Plan.
Our deepest dive into your Marketo instance – you’ll get all of the features of our Marketo Lite Audit, plus reporting and ROI and reviews of your campaign types and setup, as well as a full Marketo package review. You’ll get a Best Practice Implementation Action Plan, a Marketing Automation Maturity Assessment, and an Action Plan to reach desired maturity level.
Do you have a specific area of your instance that you’d like to optimise? We can help you maximise any other processes or features that you need to optimise so you can reach your objectives.Get your Marketo audit