Getting a Marketo audit is the best way to understand how to squeeze more value from Marketo if you’ve had the platform for some time, or if you’re just stating out a good healthcheck to ensure you’re on track! There is no denying it, Marketo is a powerful tool, but most users are only using a fraction of their marketing automation platform capabilities.
The Marketo maturity curve has been a useful tool for many marketers but it doesn’t mean that you’ve got best practice marketing automation in place.
For most users they’re still stuck at level one of the Marketo maturity curve. Put simply, thats batch and blast email, simple segmentation, limited if any trigger usage and maybe a form and landing page thrown in there too! But marketers are still rebuilding each campaign piece by piece
Going beyond level one isn’t so tricky, however if you want to build a scalable marketo deployment you’ll need to develop a marketing automation roadmap that will help prioritise where to begin. With our unique audit y0u’ll find out how to prioritise education, training, new campaigns types and more in order to maximise Marketo to it’s fullest potential.
There is a lot of Marketo audit guides on the internet, and a lot of “experts”, they’re all good at focusing on different things. But nothing beats getting an unbiased opinion on what you’ve got, and importantly how you can improve and save time!
With our Marketo audit we’ll be able to help you:
Best of all our team of highly-experienced, Marketo-certified solutions architects listen to your needs, look at your current platform and applications, and evaluate how well your platform is working based on your business objectives. Enabling you to get more out of the platform applications you have and boost your marketing ROI.Request your audit today
Depending on the type of Marketo audit you choose there are a number of areas we look at. With that said they can be summarised into these high level Marketo audit categories:
The audit really gave us insight into how well we use Marketo & wider MarTech. It inspired us to host an “art of the possible” workshop with JTF Marketing to fuel our team with new ideas and a pathway towards improved campaigns, customer engagement and business outcomes.
VP, Marketing & Int'l Sales, McGraw-Hill
In addition to looking at how you’re using Marketo, as part of our Marketo audit we’ll also review your data hygiene in Marketo and your connected CRM. Our data hygiene report will breakdown your database into actionable insights such as:
Our Marketo audit will give you a roadmap for Marketo maturity with the recommendations you need to understand where you are now and how to use your automation platform to its fullest potential so that you can continue to grow along the maturity scale. Your audit will include detailed analysis on:
We offer a range of Marketo audits to suit your needs, the size of your instance and importantly your outcomes. iIf you need help simply enquire and we’ll help you identify which is right for you.
Get a complimentary glance at how well your team are using Marketo!
A Marketo health check for configuration, usage security & data hygiene!
A deep dive Marketo audit focusing on performance and actionable insights.
Tailored to you we map all of your MarTech stack, plus a deep dive Marketo audit.