Similar to other marketing automation maturity models, the Marketo Maturity Curve allows you to decipher the level of ‘maturity’ that your company currently holds on the MarTech platform. Put simply, it does this by assessing what features you do currently use and which you don’t.
Where do you currently sit?
The further companies move up the levels the more they are likely to see an impact on marketing operations and ultimately reap these main benefits:
So how do we get there?
This model is great in providing you with a top-level assessment of your Marketo maturity position but what if you need something more in-depth – something that explains exactly how you can be getting more out of the platform? Our Marketo roadmap might be just the thing for you. It will help you to see the exact actions you can take to solve your challenges and meet your objectives in a scalable way – ultimately maximising the capabilities that marketing automation and Marketo has to offer.
Upskill to advancement
If you’re appearing lower down on the maturity scale than you had first imagined, some training might be in order to get you and your team up to speed with some of the more advanced features of Marketo Engage.
Alternatively, you might need a helping hand to push your Marketo deployment to the next level. Did you know that on average it can take companies up to 24 months to get to the point where they are confidently using email templates and landing pages and starting to manage their data a bit better? Sadly, in many cases, it stops there.
We can help – we offer online Marketo training courses that cover the fundamentals right through to getting enough expertise to pass an (MCE) exam – for both individuals and teams. Our complete training library can take as little as 6 weeks to complete and is available at 50% of the price!
If you’re not sure where your company is on the Marketo Maturity Curve or need some advice on how to progress in your maturity – get in touch, our experts are on the other side of the computer to help!