Marketo Complete Training Library
Complete Marketo training library
All-inclusive, A-Z access to all of our Marketo training courses, resources and skill checks, designed to ground you in Marketo basics and take you to Certified Expert level. Price is per person – with a mock exam included for free.
If you’re aiming to become a Marketo specialist and want the most value for money out of your training, this is the course set for you.
Access: Self-paced Duration: 6 weeks All skill levels
Included across all three training courses:
- 31 video demos
- 35 step-by-step tutorials
- 17 quizzes
- 11 practical skill checks, reviewed by certified consultants
- Ongoing support and mentorship from the experts
- 1 mock exam
What you’ll learn
Are you a beginner just starting out, a Marketo veteran looking to bridge some skill gaps, or somewhere in between? This training library, focused on best-practise knowledge, is for you.
Across the 3 courses included, you’ll learn how to…
- Manage targeted nurturing campaigns using engagement streams
- Identify sales-ready leads through lead scoring
- Deliver effective integrations using Launchpoint and APIs
- Monitor users and manage permissions
- Refine data fields in your database, including custom and proxy fields
- Sync data from your social media accounts via Adbridge
- Understand integration with CRM databases
- Test your skills with our MCE mock exam
- Confidently use smart campaigns and filters to target your messaging
- Build and launch emails, landing pages, webinars, and event programs
- Report in-depth program success, cost-period ROI, and lead conversions
- Build detailed web forms, use progressive profiling, and measure form data from specific webpages
- Streamline campaign build time and improve personalisation with tokens
- Optimise results and interactions through trigger steps, customer journey tracking, and A/B testing
If any of this sounds like you, this bundle’s the one...
- You want ready access to tried-and-tested reference materials at all levels to learn at your own pace
- You want become a Marketo Certified expert in the shortest time frame possible
- You want to become a Marketo Engage specialist or administrator
- Your team needs to use Marketo, but you’ve no resources to train them
- You’re looking/interviewing for a job and need to get the lingo under wraps
Frequently asking questions
Nope! This course starts from the very basics and builds you up to learning more complex and in-depth skills. However, if you do have prior experience, this bundle can give your knowledge structure around best practices and exactly what you need to pass the Marketo Certified Expert exam.
When completing our hands-on skill checks, you will need Marketo access to make the most of your training. In terms of access to Marketo:
- Admin access – You’ll get the most out of features learned in our Expert course if you have Admin access to an instance of Marketo Engage at work.
- Standard user access – If you have a lower level of permission, you’ll get less hands-on practice, but you’ll still get lots of value and learn what you need to know for the MCE exam.
- No access – If you don’t have access to Marketo Engage, you won’t get the hands-on practice we recommend. However, you will still learn the theory you need to pass your MCE exam.
If you’re looking to train more than five people with this course, we may be able to offer a bespoke discount.
You can read more about our training for teams here, and if you’re interested, get in touch with us to discuss your requirements – we’ll see what we can do.