Welcome to Marketo Engage Basics – your first step toward mastering marketing automation.
Whether you’re completely new to Marketo or looking to refresh your skills, this course will help you build confidence with the platform’s core concepts, structure, and best practices.
You’ll learn how to:
- Navigate the Marketo User Interface
- Understand programs, assets, and campaigns
- Build and filter Smart Lists
- Apply local vs. global concepts
- Create and report on your first email send
Throughout the course, you’ll find demos, short quizzes, and practical assignments to help you put what you’ve learned into action.
By the end, you’ll be able to:
✅ Understand the fundamentals of marketing automation
✅ Build basic Marketo programs and assets
✅ Execute and report on an email campaign confidently
Let’s get started!
