A definitive guide to lead scoring in Marketo

Lead scoring is always a hot topic as marketing teams look to prioritise their most promising leads and push prospects along the sales cycle to conversion.

In our handbook, A definitive guide to lead scoring in Marketo, we cover everything you need to know about lead scoring in Marketo. From the most effective ways to set up your model, to top tips to make it work as effectively as possible.

What’s in the guide?

• Do you really need a lead scoring model?
• Lead scoring: the process
• Three ways to set up lead scoring in Marketo
• Top lead scoring considerations
• Use lead scoring to drive further action