Harnessing the Power of Intent Signals in Marketing Automation

Join speakers Zoe Forman (Senior Marketing Operations Specialist (EMEA) MSA Safety), Charlie Oakham (Digital Strategy Director, Kainos), Colin Day (Managing Director EMEA & VP Business Development, Oktopost), and James Fletcher (CEO, JTF Marketing), in London for a morning of networking and discussions.

The agenda at a glance:

9:00 – 9:30 am: Registration & Networking
9:30 – 10:15 am: The value of intent signals in Marketing Automation
10:15 – 11:00 am: Practical applications, benefits, and challenges
11:00 – 11:30 am: Networking

Our Speakers:

• Colin Day – Oktopost
  Oktopost’s EMEA Managing Director and VP of Business Development brings 30+ years of MarTech and FinTech expertise. Previously, he founded Magnetic North Associates and spent 18 years in key roles at FIS, demonstrating a strong track record in strategic leadership and operational excellence.
• Zoe Forman – MSA Safety
  Zoe is an experienced Senior Marketing Operations Specialist at MSA – The Safety Company. Her expertise lies in demand generation, lead management, and marketing automation. She has streamlined workflows across EMEA and APAC regions while maintaining Global Brand consistency and ensuring compliance. She has exceptional problem-solving skills, is an excellent communicator, and is highly adaptable to changing environments. Zoe’s advocacy includes being an Adobe Marketo Engage Champion, Community Advisor, MUG co-lead, and MSA Employee Brand Ambassador for 2024.
• Charlie Oakham – Kainos
  Charlie is a Digital and Marketing Operations leader with over 20 years of experience. He specializes in marketing automation and CRM and has authored insightful content. He has spoken at Adobe’s Summit in Las Vegas and is a Marketo Solutions Architect, a three-time Marketo Expert, and an Adobe Marketo Champion. He assists SaaS brands across the UK & Ireland, EMEA, North America, and APAC in expanding their brand and product presence through digital means.