How to unlock the power of social media lead generation and management with Marketo

Your prospects and customers are using social media more than ever to research goods and services before making a purchasing decision.

But, whilst social media is such an influential channel, it’s often a challenge for marketers to track and report on its effect on lead generation, nurturing and conversion.

In this webinar we invite Oktopost’s Colin Day to unpick this puzzle. He’ll examine how social media can be integrated into your Marketo platform and how you can measure the impact this critical channel has on your buyer journey.

In 30 minutes, Colin will cover:

• How social media is impacting the buyer journey
• The importance of tracking social media attribution
• How social media can be integrated into Marketo campaigns
• How Marketo can be used to track social media success

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