Marketo Lead Management

Marketo Lead Management handbook

There are four key aspects to effective lead management in Marketo:

  • Lead generation and nurturing
  • Lead scoring and quality
  • Lead routing and assignment
  • Reporting and process optimisation

Download your free handbook to learn more about each area and how to best manage it in Marketo. Get top tips on improving sales and marketing alignment and where to focus your time to generate the best quality leads.