Home > Resources > Marketo
Back to all Resources

Marketo

Agentic AI Checklist
2 MIN read

Agentic AI Checklist

A practical checklist to assess whether your Marketo instance is ready for agentic workflows. Review your data, processes, and revenue reporting across...

Shane O'Meara

View all posts by Shane O'Meara

12/5/2026

Download now
Marketo Excellence Package
2 MIN read

Marketo Excellence Package

Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.

Shane O'Meara

View all posts by Shane O'Meara

11/12/2025

Download now
Marketo Channels & Tags: Theory and Setup Guide
3 MIN read

Marketo Channels & Tags: Theory and Setup Guide

Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...

Shane O'Meara

View all posts by Shane O'Meara

6/11/2025

Read more
How Hootsuite reduced 90% of legacy Marketo programs
4 MIN read

How Hootsuite reduced 90% of legacy Marketo programs

Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...

Shane O'Meara

View all posts by Shane O'Meara

3/11/2025

Read more
Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
6 MIN read

Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?

The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...

Shane O'Meara

View all posts by Shane O'Meara

17/10/2025

Read more
Marketo Email Send Pre-flight Checklist
0 MIN read

Marketo Email Send Pre-flight Checklist

Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.

Shane O'Meara

View all posts by Shane O'Meara

17/10/2025

Download now
Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
0 MIN read

Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders

This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.

Shane O'Meara

View all posts by Shane O'Meara

10/10/2025

Download now
Marketo Hack: Why you need a Data Dictionary
5 MIN read

Marketo Hack: Why you need a Data Dictionary

A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...

Shane O'Meara

View all posts by Shane O'Meara

6/10/2025

Read more
Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
0 MIN read

Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition

Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.

Shane O'Meara

View all posts by Shane O'Meara

25/6/2025

Watch now