Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at speed. The new email editor will sit alongside the existing email designer in Marketo, with the end of 2025 as the recommended switch timeline. The new email designer isn’t just about easier usability; the revamped email and email template experience enables marketers to create customised emails using new drag and drop functions, and make use of powerful AI for content and design.
But don’t wait for the full rollout of the new template editor to get started on a better email experience. Smart teams are already using the current version to build a solid foundation in the new email editor, and we can help you get there faster.
What’s new – and what’s coming soon
If you’ve migrated to the new Adobe Identity Management System (IMS) the new Email Designer should be available to you. You should see it in the Design Studio under your current Email Template section and in your Marketing Activities, but it’s not available if you use Interactive Webinars. While it doesn’t appear in more areas than the old designer, its introduction in Marketing Activities means you can work more efficiently where it matters most.
And that’s just the beginning. Adobe has confirmed that exciting new features are on the way, including:
But to take full advantage of these enhancements when they arrive, you’ll need to be ready – with templates, processes, and data structures already aligned to the new system.
Content approval workflows
You will be able to assign specific users or roles to review and approve emails before they are published or sent.
Brand kits and themes
Store brand elements like colours, fonts, and logo placements in one place to maintain consistency. Your team can apply predefined themes to any email, speeding up production while keeping everything aligned to your brand guidelines.
Improved governance and user controls
Set clear rules for who can edit templates, modules, or emails. This reduces the risk of mistakes and gives marketing leaders peace of mind that brand integrity is protected at every stage of the process.
Email fragments
Fragments will replace Snippets. Like Snippets, you will be able to reuse approved Fragments blocks—like footers, legal disclaimers, or product callouts—across multiple emails. Fragments save time, reduce duplication, and make updates easier across high-volume programmes.
Why you shouldn’t wait
Yes, the new template editor is still evolving – but that doesn’t mean you should delay. The classic and new editors will both be supported through 2025, but you will need to import the classic email templates into the new email designer to get started with existing templates.
By starting now, you can:
- Create reusable components and layouts using the current editor, planning for the move to reusable Fragments.
- Build a scalable, modular email library in preparation for the drag and drop capabilities of the new email designer.
- Identify and resolve issues with your existing email templates or snippets.
- Reduce last-minute pressure when migration becomes essential
Partner with JTF to future-proof your email strategy
At JTF, we help B2B marketing teams unlock the full value of Marketo Engage and across the Adobe B2B tech stack. Our consultants do more than set up your template – we design, build and implement personalized and scalable email systems aligned to your brand, business goals, and campaign needs. From template migration to email strategy and personalization, we make shifting to the new editor easy and stress-free.
Whether you’re ready to switch or just want to prepare smartly for what’s next – start now.