Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient is grabbing lunch, on a screen break, or deep in meetings when your email lands?
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What is predictive content in Marketo Engage, and how can you make the most of it?
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Using personalisation in your marketing campaigns is a great way to improve engagement and conversion. Customers have grown tired of mass marketing messages that are too generic and irrelevant. In fact, 72% of consumers delete emails that are not...
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Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to store additional data that can relate to either a company, a lead of another custom object. They...
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