Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales – but with the conversion rate buffs keeping our Marketo forms as short as they can, we...
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Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges? Duplicate records. While they may seem like a minor inconvenience, duplicates can distort analytics, waste budget, and...
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There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out how you can drive more ROI.
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Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. On average, 25% of all records within Marketo Engage are duplicates! However, removing duplicate records manually in Marketo Engage...
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You don’t have to wait until Spring comes around to assess the quality of your data in Marketo! Brush up on your data hygiene processes with a good Spring clean. And there’s a wealth of reasons why you should...
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Data hygiene in Marketo Engage can be tedious – but with our Aromerge tool, you can make the big issues a thing of the past.
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