Mastering Adobe Brand Visibility
Stop guessing what AI engines say about your business. Discover how to track your AI market share.
October, 28th | 4pm BST
Turning AI Search into a Revenue Engine
Search is changing fast. More than 60% of online searches now end without a single click. Instead of browsing traditional search results, buyers ask AI tools like ChatGPT, Microsoft Copilot, Perplexity, and Google AI direct questions like:
“What is the best enterprise software for my team?”
Before a prospect ever visits your site, an AI engine evaluates your products, compares you to competitors, and delivers an instant recommendation.
If the AI leaves your brand out, uses old information, or highlights a competitor, you lose potential business before you even know a buyer was looking.
That is where Adobe Brand Visibility comes in.
What You’ll Learn
In this session we will cover:
- What exactly is search AI.
- Where Search Is Heading: Why keyword strategies are no longer enough and how buyers use AI to choose vendors.
- Tracking Your AI Share-of-Voice: How to measure how often AI recommends your brand over competitors across popular platforms.
Register Now
Why This Matters
Who Should Attend?
This session is built for practical marketing teams and leaders who want clear answers without technical clutter:
- CMOs & Marketing Leaders looking to safeguard brand presence and market share as search habits shift.
- Marketing Operations Professionals who need straightforward ways to manage data, schema, and content workflows.
- Content Strategy & Campaign Managers responsible for getting brand messaging in front of active buyers.
- AI / Web teams focused on SEO.
Speaker
Andy Mullings
Andy is a seasoned Solutions Architect at JTF, specializing in Adobe Experience Cloud technologies including Marketo Engage, Workfront, AEM Assets, AEM Sites, AEP, and GenStudio.
With more than a decade of hands‑on experience designing and optimizing enterprise‑level marketing operations, he helps organizations streamline workflows, improve collaboration, and build scalable, future‑ready processes powered by automation and AI.
PROVEN PARTNER FOR RESULTS
The Revenue Acceleration Loop
We introduce Journey Orchestration, a core pillar of the Revenue Acceleration Loop. Instead of treating customer touchpoints as isolated events, we build the dynamic framework that aligns marketing, sales, and success—delivering seamless, real-time buyer experiences that shorten sales cycles and maximize revenue predictability.
Take the next step
Find the Breaks in Your Revenue Loop
For organizations looking to go deeper, JTF offers a Revenue Strategy Audit designed to help teams understand where performance is being constrained and where improvements can be made.
This includes:
- Cost benefit analysis of marketing technology
- Identification of simplification opportunities
- Assessment of alignment across data, journeys, and revenue
- Verification of what is driving performance
- Identification of gaps and inefficiencies
- Practical roadmap for improvement
