Hyper Personalization at Scale
Stop guessing send times. Learn how Send Time Personalization delivers emails exactly when each recipient is active
September 22nd | 4pm BST
Built directly within Marketo, Send Time Personalization (STP) can boost open rates by up to 213% and click-through rates by over 200% – all without requiring you to rewrite copy, redesign templates, or add complex software platforms to your stack.
Most marketing teams rely on static send times, manual A/B tests, or simple time-zone batching. However, these generic approaches treat every prospect identically, forcing high-value campaign assets into buried inboxes or triggering strict ISP spam filters
In this practical, 30-minute technical session,we will walk you through how to transform your existing campaign execution into a precision-timed revenue driver.
What You’ll Learn
In this session we will cover:
- The Pitfalls of Batch Sends: Why static send times degrade email deliverability and waste MOPs resources on low-impact testing
- Behavior-Driven Routing: How analyzing historical engagement patterns drives a baseline lift in open rates and increases CTR.
- Rapid Marketo Setup: How Send Time Personalization lives natively in Marketo Engage, and set up can done in under 14 days without coding, developer resources, or storing sensitive PII data.
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Why This Matters
The Impact on Your Revenue Strategy
Marketing operations teams spend countless hours crafting compelling copy, building responsive templates, and designing complex nurture streams. However, if those emails land in a prospect’s inbox at 3:00 AM or during their busiest meeting blocks, that effort is wasted.
Traditional send-time tactics carry hidden operational costs:
- Batch sends harm deliverability
- Time-zone rules aren’t true personalization.
- A/B testing wastes MOPs bandwidth.
Aligning delivery times with actual recipient behavior protects your deliverability, ensures your content gets seen, and maximizes revenue from your existing Marketo investments.
Speaker
Andy Mullings
Andy is a seasoned Solutions Architect at JTF, specializing in Adobe Experience Cloud technologies including Marketo Engage, Workfront, AEM Assets, AEM Sites, AEP, and GenStudio.
With more than a decade of hands‑on experience designing and optimizing enterprise‑level marketing operations, he helps organizations streamline workflows, improve collaboration, and build scalable, future‑ready processes powered by automation and AI.
PROVEN PARTNER FOR RESULTS
The Revenue Acceleration Loop
We introduce Data Excellence, a core pillar of the Revenue Acceleration Loop (RAL). We don’t just “fix data”; we build the infrastructure that enables clean reporting and revenue predictability.
Take the next step
Find the Breaks in Your Revenue Loop
For organizations looking to go deeper, JTF offers a Revenue Strategy Audit designed to help teams understand where performance is being constrained and where improvements can be made.
This includes:
- Cost benefit analysis of marketing technology
- Identification of simplification opportunities
- Assessment of alignment across data, journeys, and revenue
- Verification of what is driving performance
- Identification of gaps and inefficiencies
- Practical roadmap for improvement
