Live demo: agentic AI workflow in action
How we’re rebuilding our own campaign ops with governed agentic AI
Date: Wednesday, 24th June 2026
Time: 8 am PDT | 11 am EDT | 4 pm BST
AI is everywhere. You can’t get away from it.
Every conference. Every vendor deck. Every LinkedIn post. AI is going to change everything – your pipeline, your team, your budget, your future.
We got bored of hearing it. So we did something about it.
On June 24th, we’re hosting a live webinar to show you what we’re building: a first look at our agentic AI campaign workflow, live and run by the ops person who operates it every day.
Not a concept. Not a roadmap. The thing itself, working.
Most marketing teams are spending 10 to 15 hours per campaign build. Briefing, token population, program build, approvals, QA, reporting etc. It’s repeatable work, and it’s largely manual.
You have targets. You need campaigns out. Fast.
But every time you need something built, you’re joining a queue. The brief goes in on Monday. The campaign goes live 10 days later. If QA doesn’t find something. If the approval chain moves. If ops isn’t already underwater with three other launches.
You’re not short of ideas. You’re short of execution speed.
What this webinar shows you: a campaign workflow where brief-to-launch takes hours, not days – and where you stay in control of the output without owning the build.
You know exactly how long the build takes. You’ve known for years.
Tokens. Programme structure. Naming conventions. Suppression logic. QA checklist. Approval chain. Asset upload. Dependency checks. Fifteen hours, give or take, for a moderately complex campaign. And you’ve never once managed to explain to a CMO why it takes that long without sounding like the bottleneck.
You’re not the bottleneck. The workflow is. But the workflow hasn’t changed because no one had a credible alternative – until now.
What this webinar shows you: a governed agentic build that handles the repeatable execution, follows your rules, and hands back to you at the points where your judgment actually matters.
You’re being asked to prove commercial impact with a team that’s running at capacity.
The activity is there. The campaigns go out. The numbers get reported. But connecting marketing effort to pipeline and showing the board a clear line from spend to revenue remains harder than it should be.
Part of the problem is structural: your team is spending too much expert time on build mode and not enough on optimise mode. You can’t get the insight you need when the people who could generate it are stuck in Marketo at 4pm on a Wednesday populating tokens.
What this webinar shows you: what marketing operations looks like when the manual work is removed from the equation and what becomes possible when your team’s capacity shifts from execution to analysis
What You’ll Learn
• Part of a campaign that takes 15 hours of manual work – built in under 2, live, on screen
• The workflow behind it: how briefs move into builds, how QA runs automatically, how approvals happen without email chains
• An honest conversation from the marketing manager who used to do this manually – what changed, what didn’t, and what he does with the time he’s got back
• The art of the possible: what a governed agentic AI workflow layer means beyond the campaign build
• Clear ways to try it yourself, without a lengthy procurement process
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How much time could you reclaim?
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Input your annual campaign volume and average build time.
See what your team could get back.
Your campaign build saving
This calculator provides an estimate only. Actual time savings may vary based on campaign complexity, data quality, approval workflows, and internal process.
Speaker
James Fletcher
James Fletcher is the CEO of JTF, a B2B marketing technology consultancy specializing in helping organizations improve how marketing contributes to revenue growth.
He works with senior marketing and commercial leaders to simplify technology landscapes, improve performance visibility, and build operating models that enable better decision making.
James has extensive experience advising upper mid-market and enterprise organizations on data strategy, marketing orchestration, and performance measurement.
Speaker
Andy Mullings
Andy is a seasoned Solutions Architect at JTF, specializing in Adobe Experience Cloud technologies including Marketo Engage, Workfront, AEM Assets, AEM Sites, AEP, and GenStudio.
With more than a decade of hands‑on experience designing and optimizing enterprise‑level marketing operations, he helps organizations streamline workflows, improve collaboration, and build scalable, future‑ready processes powered by automation and AI.
Speaker
Shane O'Meara
Shane is JTF's digital marketing manager, specializing in B2B demand generation, MarTech strategy, and governed AI‑driven campaign execution.
With hands‑on expertise across Adobe Marketo and cross‑channel campaign delivery, Shane brings a practical, operator‑level view of how agentic AI transforms day‑to‑day marketing operations.
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See how this could work for you
This session is an early preview of JTF's agentic AI campaign workflow solution that we’re building and using in our own team. Want to see how it could work in your environment? Speak to us today.
