Turn Data into Deals: How Marketo Sales Insight (MSI) Empowers Sales Teams
Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.
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5 Marketo Sales Insight use cases to improve your sales and marketing alignment
Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.
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How to succeed at syncing Marketo programs with Salesforce campaigns
Marketo and Salesforce CRM syncs are always a hot topic! And as consultants, we often hear from Marketo users who want to improve how their Marketo programs sync with their Salesforce (SFDC) campaigns. So here’s a quick post to...
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Boost Sales With Marketo Engage
Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very much facilitated by these tools – once representatives are aware of the benefits. The automation capabilities within...
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Why cake and SDRs are basically the same
With the global pandemic continuing to force us to spend more time at home, many of us have turned to a new hobby of cooking or baking. Whether it’s sourdough bread, a hot chocolate brownie, cupcakes for the kids,...
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The Three Key Benefits of Lead Nurturing
The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and CEB, researchers found that B2B customers were nearly 60% of the way through the sales funnel before...
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