Category: Sales Alignment

Turn Data into Deals: How Marketo Sales Insight (MSI) Empowers Sales Teams

Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.

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5 Marketo Sales Insight use cases to improve your sales and marketing alignment

Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.

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How to succeed at syncing Marketo programs with Salesforce campaigns

Marketo and Salesforce CRM syncs are always a hot topic! And as consultants, we often hear from Marketo users who want to improve how their Marketo programs sync with their Salesforce (SFDC) campaigns. So here’s a quick post to...

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Boost Sales With Marketo Engage

Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very much facilitated by these tools – once representatives are aware of the benefits. The automation capabilities within...

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