Most email marketers schedule their campaigns based on sending at “optimal” times like noon or 6 PM. But what if your recipient is grabbing lunch, on a screen break, or deep in meetings when your email lands?
This is where Send Time Personalization (STP) unlocks new potential. Instead of relying on generic time slots, our always-on managed service analyzes each recipient’s historical behavior to deliver emails when they’re most likely to engage—boosting open rates by at least 3%.
Why Marketo’s recipient time zone scheduling falls short
Traditional email scheduling assumes that everyone in a region behaves the same way, sending campaigns at predefined times like 12 PM or 5 PM local time.
Ensuring Data Accuracy and Relevance
But people’s email habits are unique:
- Some check emails early in the morning before work, others don’t engage until late at night.
- A lunchtime send might work for one person but be completely ignored by another.
- Even within the same industry, engagement times vary based on individual routines.
STP eliminates the guesswork. Instead of sending emails in bulk at a set time, our system continuously learns when each contact is most active and automatically optimizes delivery times for them—every time.
How Send Time Personalization works
Unlike a one-time A/B test, STP is an always-on service that constantly refines send times based on real engagement data. Here’s how:
Analyze past engagement data
- Using AI-driven modeling, we calculate the best hourly engagement slot for each individual.
- Unlike static scheduling, this adapts over time as behavior changes.
Determine personalized send windows
- Using AI-driven modeling, we calculate the best hourly engagement slot for each individual.
- Unlike static scheduling, this adapts over time as behavior changes.
Optimize & send in real time
- Emails are automatically scheduled based on each recipient’s personal engagement pattern.
- No manual adjustments needed—Marketo handles the delivery using custom send-time logic.
Continuous learning for ongoing improvement
- Every email sent feeds back into the system, refining future send times for even better results.
- Over time, engagement rates improve as emails consistently land at the perfect moment.
Proven results in 2 weeks
Clients who tested STP experienced at least a 3% increase in open rates, leading to higher engagement and conversion rates across their campaigns. By delivering emails at the precise moment each recipient is most likely to engage, STP also ensures more efficient email delivery and improved inbox placement, reducing the risk of emails being ignored or lost in overcrowded inboxes.
What campaigns work best?
Send Time Personalization is a powerful tool for any email campaign, whether you’re sending newsletters, product updates, event invitations, re-engagement emails, or surveys. By ensuring each message lands at the perfect moment for every recipient, STP drives higher open rates, better engagement, and improved conversions.
The best way to see its impact? Run a pilot program. A simple A/B test comparing your standard scheduled sends against an optimized, personalized send time version will quickly highlight the difference—and unlock new levels of email performance.
Want to find out more? We’d love to explore how we can help.