As we storm into 2023, marketers face a multitude of new challenges, including a global economic slowdown (and possible recession), changing buyer behaviour and the added internal pressures of generating growth with fewer resources. For all these reasons, you...
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Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. However, removing duplicate records in Marketo Engage is no easy feat. It can be a tedious, manual job –...
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Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity? Well, it takes the average company between 6-12 months to get up and running with just using...
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Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased their MarTech budget in 2021 according to Gartner’s latest annual CMO Spend Survey – and 2022 is...
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Marketo and Salesforce CRM are a common pair. Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing your marketing team to reach audiences with targeted messaging with a lot less effort. The two systems...
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You’ve probably heard of the term marketing automation, but do you know what it really means, or more importantly, what it could do for your business? Ultimately, marketing automation helps businesses to reach the right customers and make money...
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Whilst some marketers are talking about chatbots, AI and data driven analytics there are some who are unable to play catch up because of the limitations of their Email Service Provider. Email Service Providers (ESPs) are a great place...
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Lead qualification is a crucial way of boosting your lead conversion – it’s easy with marketing automation Every business wants lots of leads, because having a lot of leads is an indicator of success…Or is it? Having a large...
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Drive Measurable ROI From Your Video Marketing Investment! There’s no doubt that video is an increasingly important tool in any marketer’s digital marketing strategy. After all, video is a great way to build brand awareness at the top of...
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With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think about predictions for the year ahead? This month I was fortunate enough to catch up with Editor-in-chief...
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