Category: Marketing Automation

Where is your company on the Marketo maturity curve?

Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity? Well, it takes the average company between 6-12 months to get up and running with just using...

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Just automate it: Taking the work out of your marketing activities in 2022

Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased their MarTech budget in 2021 according to Gartner’s latest annual CMO Spend Survey – and 2022 is...

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5 ways to improve your Marketo Salesforce integration

Marketo and Salesforce CRM are a common pair.  Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing your marketing team to reach audiences with targeted messaging with a lot less effort.  The two systems...

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How can marketing automation improve your performance in 2021?

You’ve probably heard of the term marketing automation, but do you know what it really means, or more importantly, what it could do for your business? Ultimately, marketing automation helps businesses to reach the right customers and make money...

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It’s time to ditch your Email Service Provider. Here’s why.

Whilst some marketers are talking about chatbots, AI and data driven analytics there are some who are unable to play catch up because of the limitations of their Email Service Provider.  Email Service Providers (ESPs) are a great place...

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Automate Your Lead Qualification!

Lead qualification is a crucial way of boosting your lead conversion – it’s easy with marketing automation Every business wants lots of leads, because having a lot of leads is an indicator of success…Or is it? Having a large...

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Do Your Video Marketing Efforts Drive Leads?

Drive Measurable ROI From Your Video Marketing Investment! There’s no doubt that video is an increasingly important tool in any marketer’s digital marketing strategy. After all, video is a great way to build brand awareness at the top of...

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(The not so awaited) Marketing Automation Predictions for 2019

With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think about predictions for the year ahead? This month I was fortunate enough to catch up with Editor-in-chief...

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How to Choose the Right Marketing Automation Vendor

The search for a marketing automation vendor can seem overwhelming. After all, the marketing automation platform you choose needs to fit with where your business is in its lifecycle, where you want your business to go, and how your...

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Why Marketing Automation is More Than Just Marketing

With scrutiny over the CMO in the boardroom, it’s time to look at how marketing automation can contribute to wider business growth away from its typical role in marketing – and how marketers can convey this information to the...

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