JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist

London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest appointment of Charlie Oakham. 

In this newly created role, Oakham will lead the consultancy teams across EMEA, APAC and Americas for JTF’s fast-growing international client base with a strategic-first approach. He will play a key role in meeting the consultancy’s growth goals of becoming a leading strategic partner for B2B marketing technology consulting with Adobe and will be instrumental in building on the consultancy’s already solid reputation with clients. 

Oakham, a current Adobe Marketo Engage champion¹ and Marketo Solutions Architect, brings over twenty years’ experience in marketing operations and MarTech, having held leadership positions in various digital transformation consultancies.

Specializing in marketing automation, CRM platforms, GenAI and hyper-personalized channel marketing, Oakham has collaborated with a multitude of SaaS brands globally, driving revenue-focused strategies, operational excellence and digital transformation.

Oakham joins at a pivotal point in the consultancy’s growth. The announcement follows JTF’s recent expansion into the Americas and the hiring of a new senior management team including Lewis Marks, Chief Financial Officer and Anna-Liisa Goshawk, Chief Marketing Officer. 

James T Fletcher, Founder and CEO, commented on the appointment “Charlie is a highly regarded industry leader. With years of leading marketing operations and digital transformation initiatives across global B2B brands, Charlie brings a wealth of experience, not only in our core Adobe Marketo Engage portfolio, but also across Adobe’s expanding B2B portfolio. I look forward to working closely with him”

Oakham adds: “I’m delighted to be joining JTF at such an important moment for the business and the wider Adobe B2B space. JTF has built their reputation for helping Marketing Leaders solve complex challenges. I am particularly excited to see their new suite of demand generation tools to help businesses harness AI to drive smarter, more effective Marketing.”

 ¹ Adobe Marketo Champions are selected annually by Adobe as 40 individuals who exemplify the best of the Adobe Marketo Engage Users from around the globe.