Using heatmaps to boost Marketo email template performance

James T Fletcher
CEO, Principal Consultant

27/10/2021

Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked, so we wanted to give you a bit of insight into one of the more interesting, and effective ways to track the success of emails – heatmaps. 

As with all heatmaps, the warmer the colour is, the higher the number of clicks.

So which clicks are hot and which clicks are…not so hot? 

Heatmap visualisations allow you to see where subscribers are clicking, often displaying a percentage of readers that clicked on the link. This helps marketers to understand which content, downloads or links are most engaging. and lastly, how the design and layout of the template are received – is it a smooth customer journey? 

For a lot of our customers we find that Marketo Engage email templates need a little work to get the maximum impact, so much so that we’ve created a number of tools for template best practice, what’s more, our experts are available to help with unique templates too.

Save time, and effort when looking through your Marketo analytics – this advanced analytics tool allows marketers to see straight off what has worked well, or not so well so content can be tweaked as the campaign runs, eliminating the possibility of lost leads and increasing the opportunity for clicks. 

Make better content decisions, facilitate A/B testing and master CTAs. Introduce heatmaps to your marketing team today. Get in touch with our team for more information. 

Get in touch with our team for more information.