Are you ready for Google & Yahoo’s new email authentication requirements?
What changes are coming to Google and Yahoo's email authentication policies, and how can you prepare for them?
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What’s best practice when using GIFs in Marketo email?
Recently, we’ve been noticing more clients asking about best practices for using GIFs in Marketo emails. Here are our best practices!
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Marketo email templates: the ultimate timesaver
Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must in terms of reaching your target audience – and for many the main reason for investing in...
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10 email best practices for Marketo Engage
There is one common goal for email marketing: to send great campaigns that generate great results. Follow these email marketing best practices to keep your customers engaged, improve your brand image, and boost your campaign results from here on...
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Dedicated or Shared IP in Marketo: Unveiling the Pros and Cons
When it comes to email marketing with Marketo, one crucial decision you need to make is whether to use a dedicated IP service or continue with your current shared IP service. Each option has its own set of pros...
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3 A/B tests to boost your performance in Marketo Engage
Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a fast-moving, competitive online environment That’s where A/B testing comes in – or ‘Champion Challenger’ as it’s called...
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5 actionable tips to boost Marketo email deliverability
Email deliverability. The stat in the email performance report is always there, but rarely understood or focused on. Unless you’re an email marketing pro or a data nerd… in that case, you already know the huge importance of this...
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Using heatmaps to boost Marketo email template performance
Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked. Hence, we wanted to give you a bit of insight into one of the more interesting, and effective ways to track...
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Email and landing page templates in Marketo: your questions answered
Good templates will streamline your builds over and over. Got questions? See if we've already answered them for you!
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Marketo Engage email and landing page templates: what’s the buzz?
Many marketers don't realise what they're missing in their email and landing page templates until they see good ones. Learn what's what in our summary!
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