What have your peers in the Marketo Engage world been reading in 2023?

Marketo trends 2023: top downloads
Helen Elmes
Marketing Manager


As we reflect on how the Marketo Engage landscape has grown in 2023, it’s clear that there have been lots of exciting developments and trends in both the product and the way marketers are using it.

All year, we have been sharing content with the brilliant Marketo community, which means we get an insight into what you’ve been most interested in this year!

We took a look at the 5 most downloaded resources from our website throughout 2023. Read on to find out what trending Marketo content your peers have been downloading…

1. Gating content: your best practice guide

Unlock the power of gating content to enhance your lead acquisition strategy. This guide reveals the benefits for branding and lead acquisition and also provides insights into best practice for gating content. Learn to ask the right questions and automate those gates for a seamless user experience. 

Explore how gating content can elevate your brand: Read the guide

2. Email marketing masterclass for Marketo

With inboxes being bombarded by hundreds of emails on a daily basis, how do you ensure yours gets delivered, noticed, opened and clicked? This resource offers practical tips on creating emails that get noticed, ensuring deliverability, improving engagement, and measuring ROI. Learn how to use Marketo Engage to its full potential to ace your email marketing!

Discover practical tips for impactful emails: Take the masterclass.

3. Essential Marketo hacks

Simplify your life and help your team to work more efficiently with six Marketo hacks. From diagnosing errors to tokenising the copyright year, these practical tips are designed to make your Marketo Engage experience seamless and scalable. 

Explore Marketo hacks: Download the hacks.

4. Customer journey mapping guide

Effective lead nurturing starts with understanding your customer’s journey. Our customer journey planning template helps you to build a framework that ensures your campaigns focus on meaningful conversations at every point. Streamline your efforts and build stronger connections with your audience.

Enhance your lead nurturing campaigns: Download the guide.

5. Marketo lead management handbook

Our final trending Marketo 2023 download! Optimize your lead management strategy with insights from our handbook. Learn the key aspects of lead generation, nurturing, scoring, routing, and reporting. Improve sales and marketing alignment and focus your time on generating high-quality leads that drive results.

Get valuable insights for effective lead management: Download the handbook.

Those are your top Marketo resources from 2023… so what’s next?

The interest we’ve seen from our community in 2023 shows a real commitment from Marketo users to staying ahead in the ever-evolving world of marketing automation and beyond. 

Want to contribute to our content? Share your challenges in our Marketo survey, and let us know what you want to see in 2024.

Ready to apply 2023’s Marketo trends and discuss your plans for 2024? Connect with our team for information on how we can help you smash your 2024 goals with Marketo. There isn’t an automation challenge we haven’t seen and solved. It’s what we love to do!

Connect with our team: Get in touch.

Finally, to learn more about Marketo’s most recent developments and to find out what’s coming next, take a look at their release schedule.