Key Takeaways from AntiCon 2024: The Future of MarTech and AI
Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.
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What have your peers in the Marketo Engage world been reading in 2023?
Gain valuable insights and stay ahead in the Marketo Engage world by exploring the top themes and resources of 2023.
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Achieving Marketing Operations Excellence: 6 Insights from MOpsApalooza 2023
Andrea Arevalo shares her insights from MOpsApalooza 2023 - read to find out what we're most excited about!
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Marketing automation support worth mentioning
From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF Marketing is starting the year as it means to go on. JTF was recognised amongst the best...
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Marketo January 2022 update: key takeaways
Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. This short blog explores some of the changes from the new update. Adobe continues to streamline the user experience of Marketo to align...
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Reviewing 2021 performance? Here is what you can extract from Marketo Engage
Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until the very last minute – and if it’s the Marketo Engage 2021 performance assessment that we’re talking...
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Just automate it: Taking the work out of your marketing activities in 2022
Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased their MarTech budget in 2021 according to Gartner’s latest annual CMO Spend Survey – and 2022 is...
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Misconceptions of Hubspot vs. Marketo
Hubspot is cheaper than Marketo When comparing Hubspot and Marketo, the standard feature list in Marketo is far more extensive. You get more functionality for your money when buying Marketo. In many cases, these add-ons end up negating the...
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Reduce your Marketo licence fee this autumn
It’s that time of year again. When it comes to renewing marketing platforms, marketo licence fees, renewal uplifts and database growth can be a real headache. Marketo Engage can be no different. Our job as Marketo experts is to...
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Adobe – a Leader Once Again!
In this year’s iteration of Gartner’s CRM Lead Management Report, Adobe is once again identified as the leader. This places Adobe before Oracle, Salesforce, Creatio, HubSpot, Acoustic and many other CRM platforms according to the insights and experience by...
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