Marketo January 2022 update: key takeaways

Christian Martinez

17/1/2022

Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. In this short blog, we explore some of the changes from the new update.

Adobe continues to streamline the user experience of Marketo to bring it in line with the other Experience Cloud products, both in terms of look and feel and most importantly a faster, more intelligent user interface. This is thanks to the introduction of a toggle switch that offers a ‘next-generation experience’ of refreshed screens, updated design and usability enhancements within Landing Page Asset Details and Email List View in Design Studio – something that admins will have control over. 

Due to more focus being placed on user experience, Marketo Sky will no longer be available from March 11th (not a great loss in our opinion). Asset Expiration and Smart Campaign Priority Override (previously in Marketo Sky) will be brought into the mainstream experience in March 2022 to cover this. 

The first substantial Microsoft Dynamics 365 CRM integration update in a while – which now allows for syncing of the multi-select option set field type to leverage Smart Lists and Smart Campaigns with more granular audience targeting and Server to Server Authentication on MSD 365 Online for increased security. 

The introduction of a Global Form Validation Rule panel offers inbuilt form validation, so the custom script is no longer needed. Important to note that this isn’t email verification but facilitates the blocking of competitor domains or private email domains – good news for B2B Marketers looking to clean up their database. 

Landing pages will get more secure with control over Landing Page Header Security, a feature that will ensure the safe capture of client details whilst ensuring that pages can’t be faked and used to phish for data. 

Further features to be released throughout the quarter include: 

  • Sales Insight (paid add-on) will be getting an integration refresh for a faster more reliable service. This requires an update within Salesforce (SFDC). MSD365 still lags behind sadly.
  • New, fully customizable call outcome and call reason options in Sales Connect (paid add-on) as well as Salesforce Activity Detail Customization.

For more information on these updates or how they could affect your marketing operations within Marketo for 2022 – get in touch with our experts